Ecommerce offers substantial opportunities for your business to increase sales across the UK and beyond but selling online requires planning and focus to succeed. If you already have an ecommerce website and are looking to increase domestic and international sales, or if you need practical support to get started internationally, this series of workshops is for you.

At the workshops you will learn how to:

• Gain more international enquiries and customers through your website and digital channels
• Develop an appropriate digital strategy to grow your online sales
• Focus on customer needs and improve your sites online profile
• Improve your websites ranking in international search engines and find out how search engine optimisation (SEO) and social media works in different countries
• Address language considerations and learn how to localise your website
• Learn how to use free tools to assess and validate market opportunities
• Get practical support on using the best channels to target those markets

These workshops will be presented by Stephen Whitelaw of Orthic Consulting as part of East Ayrshire Council’s beReady business support programme.

The third workshop will cover:

• How Search Engines Work and a comparison
• International SEO Google Vs Yahoo Vs Bing Vs Baidu Vs Yandex Vs Others
• Insights and Analytics
• Tracking customer engagement and sources
• Impact of social media & generating referral traffic
• User generated recommendations
• Engaging with customers

You should bring along your own laptop so you can work on your ecommerce site during the workshop.