Events

This workshop is the second of a 2 – part series. Having researched and planned your new venture in Workshop 1, you will leave this workshop with an understanding of the skills you need and the actions you need to take to market and manage your business. ideally participants will have attended Workshop 1.

This workshop will:

• Provide an introduction to marketing
• Outline the basic elements of creating a marketing plan
• Highlight the key aspects which need to be managed in the business
• Outline the basic elements of how to manage the books

This half day workshop will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

To book a place Click here

Both start up and growing businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in.

This workshop will:

• Provide a structure for a Business Plan
• Review each section of what should be included within the Business Plan
• Understand when and how to use a business plan
• To understand cash flow within the planning process

To book a place Click here

In this workshop we will demonstrate how to create a Facebook business page from scratch to help you promote your products and services.

Learn about the difference between pages, groups and profiles and how to manage/update your page with confidence.

During this half day workshop we will show you how to:

• Create a Facebook business page (via your personal page)
• Add a cover/profile images
• Add a Call to Action button (link to your website/email address/telephone number)
• How/what/when to post via a desktop/laptop/tablet/phone
• How to like/comment/share posts etc
• How to schedule posts
• Hoe to source/find images to use in posts
• How to tag/people and business in posts
• How to create and use hashtags (###)
• How to edit posts
• How to pin posts
• How to create an event

To book a place Click here

Video captures people’s attention online and is becoming increasingly important for engaging with potential, or real clients.

Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage wit your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See what editing apps are available and how to ad music and subtitles.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here

This course will assist new and existing small business owners who have little or no previous bookkeeping experience in developing a bookkeeping system that is suitable for their needs.

Delegates will have the opportunity to develop financial templates suitable for their own business bookkeeping use which can help reduce accountancy fees.

This workshop covers:

• Important accounting terms explained
• Which financial statements and statutory returns are relevant to your business
• The Profit & Loss Account
• The Balance Sheet
• The Cash Flow Statement
• The nature of VAT
• Recording transactions using Microsoft Excel
• Accounting Software

To book a place Click here

Being able to engage your customers in conversation in a key way to create sales. This workshop is ideal for people currently using email but not to its full potential.

by the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness.

The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. It will help you identify the different components of a successful email campaign, including design, HTML text and other formats. We will also look at how best to structure tests and analyse the results, how to combine social media with email marketing, and optimising and measuring industry benchmarks. Legal requirements will also be covered.

This is a ‘DigialBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here