Events

Every business needs a website, and if budget is tight, then you might prefer to build one yourself.

Introducing WordPress – one of the most popular web building systems used on millions of sites across the world. This workshop will be delivered over 2 parts.

Part 1

We’ll begin this session with a brief outline of some of the basic components of a business website. What pages do you need to create, what messages do you want to tell, what is the purpose of your website?

You’ll learn how to create a WordPress account, choose a theme (a design), create some basic web pages and be introduced to Blogging!

To book a place, click here.

These two new video platforms attract huge audiences and are growing fast.

The bitesize format of the apps makes them the perfect place for you to showcase your products, share your expertise and promote your brand values. This workshop will cover everything you need to know about creating short form videos on your smartphone that will build you a following on TikTok or Instagram Reels and, ultimately, grow your business.

To book a place, click here.

A direct follow on from the “Build Your Own Website Part 1” – we pick up where we left off.

We will continue creating our WordPress website – this time adding your own specific text and images that you pulled together between the two sessions.

We’ll spend some time highlighting the importance of SEO (Search Engine Optimisation), and show you how to ensure your own content is optimised, while flagging up the features of WordPress that can really help get you noticed on Google.

Finally we’ll look at taking things further – with the addition of WordPress plugins and widgets! We’ll show you how to add eCommerce functionality, and integrate your social media into your website, as well as discussing the many other options available to you.

To book a place, click here.

Over 2 practical workshops (bring your laptop!) we will examine how Generative Artificial Intelligence (AI) can help revolutionise the creation of content for your digital marketing and wider day to day.

AI isn’t the future, it’s here now, with free tools and systems that can help businesses and organisations of all shapes and sizes, from private sector Start-ups, to public sector learning institutions, AI changes everything!

We’ll cover:

• What is Artificial Intelligence?
• Current AI tools and systems to use right now (including ChatGPT and MidJourney)
• Automating Digital Content for Blogs, Social Media, and PR
• Using AI for business strategy and customer profiling
• The pros and cons of AI usage

Part 1 – Generative AI for Visual Content

We know that you’ve heard of Artificial Intelligence, but don’t get caught up in the hype – get real practical advice you can implement today using free (or low cost) AI tools like Canva, MidJourney, Adobe Firefly and D-ID to create amazing graphics and videos to help with marketing and promotion. From logos and webpage mock-ups, to product prototypes and high-resolution photorealistic masterpieces! Creating visual content is easier than ever before, and we’ll show you how in the first of our workshops.

In advance of this session, attendees are encouraged to create free logins at Canva, Adobe Firefly and D-ID.

To book a place, click here.

How do you know if you are applying the correct tactics and resources to your marketing efforts?

How do you know if you are applying the correct tactics and resources to your marketing efforts?

With social media marketing being directly accessible via the smartphone in your pocket we can talk to our target audience on a daily basis. But, is this the priority marketing tactic to achieve your business goals?

In this workshop, we look at a variety of marketing tactics, exploring the purpose of each tactic and it’s role in achieving common marketing goals, for example, driving sales, building brand awareness and generating customer reviews.

Marketing tactics such as paid advertising, email marketing, blogging, in-person networking and social media will be discussed.

To book a place, click here.

With so much communication coming from and to us via social media, we need to be able to share our messages effectively and efficiently.

Good photography is part of the solution. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text.

In this workshop, we will discuss and demonstrate:

• The power of visual imagery as a communication tool
• How to setup an image and story
• Using a smartphone to take and edit photos
• Mobile apps that can enhance photography
• Photo sizing for social media

There will also be time for questions and answers.

To book a place, click here.

Over 2 practical workshops (bring your laptop!) we will examine how Generative Artificial Intelligence (AI) can help revolutionise the creation of content for your digital marketing.

Part 2 – Generative AI for Text Content

We’ll explore how to generate text using tools like ChatGPT and Google Bard – from social media updates and blogs, to web content, powerpoints and job adverts. Businesses need to write content to help them communicate better, and we’ll show you how the AI can help.

Finally, we’ll help you join the dots, and use this AI toolkit to help develop and grow your business. From generating ideas and helping with research to writing strategic business plans and monthly social media content calendars. From creating basic webpages to becoming a spreadsheet and data expert. AI can help with strategic business requirements or day to day admin activities, and this event will show you how AI is fundamentally changing the business landscape.

In advance of this session, attendees are encouraged to create free logins at ChatGPT and Google Bard.

If you want to develop greater awareness of the impact of AI, or you’re involved in marketing and need to create content on a daily basis, then these workshops are for you. We expect a high demand for these sessions, so please book early, and let us know ASAP if you are subsequently unable to attend.

To book a place, click here.

This workshop is aimed at establishing businesses which are looking to prepare their first self-assessment or alternatively require a refresher on completing.

The aims of the workshop is to allow the person to leave with a greater knowledge of how to complete a self-assessment form, to ensure they have the right information ready to complete the self-assessment process, to ensure that they understand what to fill in and also to make sure they are claiming for every allowance that they should be. As a result of this session, delegates will be able to:

1. Determine who must complete a self-assessment tax return
2. Understand how and when to register for self-assessment
3. Be aware of HMRC deadlines and penalties
4. Understand how to obtain an estimate of their income tax liability
5. Be able to complete the relevant sections of a self-assessment tax return for their business
6. Know where to go for further information, help and guidance

To book a place, click here.

Join us for a day discussing all things social media, as we examine the ways tools like Facebook, Instagram and TikTok can help (and hinder) your business objectives.

Social Media is much more than just a promotional tool. Used effectively, you can truly engage and influence your target market audience and achieve better business objectives. Used wrongly, and you’re likely just wasting your time hoping for some vanity likes.

This session aims to ensure you remain “business focussed” with your own usage of social media and will cover:

• The current social landscape
• The power of social influence
• Creative social media business examples
• The business dangers of social media
• Practical Tips and Tricks

There will also be plenty of time for questions, and some live audits of attendee social media profiles (with advice and recommendations given).

To book a place, click here.