Events

In this workshop we will demonstrate how to create a Facebook business page from scratch to help you promote your products and services. Learn about the differences between pages, groups and profiles and how to manage/update your page with confidence.

During this half – day workshop, we will show you how to:

• Create a Facebook business page (via your personal page)
• Add a cover/profile images
• Add a Call to Action button (link to your website/email address/telephone number).
• How/what/when to Post via a desktop/laptop/tablet/phone
• How to like/comment/share posts etc.
• How to schedule posts
• How to source/find images to use in posts
• How to tag/people and businesses in posts
• How to create and use hashtags (###’s)
• How to edit posts
• How to pin posts
• How to create an event

Delegates may wish to bring along a laptop, tablet smartphone

To book a place Click here

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.

Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.

Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here

This course will assist new and existing small business owners who have little or no previous bookkeeping experience in developing a bookkeeping system that is suitable for their needs.

Delegates will have the opportunity to develop financial templates suitable for their own business bookkeeping use which can help reduce accountancy fees.

This workshop covers:

• Important accounting terms explained
• Which financial statements and statutory returns are relevant to your business
• The Profit and Loss Account
• The Balance Sheet
• The Cash Flow Statement
• The nature of VAT
• Recording transactions using Microsoft Excel
• Accounting Software

To book a place Click here

This workshop is the first of a 2-part series aimed at people who are planning to start or have just started a business and need to know the basics of what to do.

You will leave the workshop understanding the skills you need and the actions you need to take to start their business.

This workshop will help you understand:

• The main reasons businesses fail
• The importance of planning for success
• The importance of market research and how to do it
• What resources you will require
• The basic requirements for setting up e.g registration, insurance, tax & VAT

This half day workshop will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. Participants will have the opportunity to discuss and plan how they will implement these tools.

To book a place Click here

There are 24 hours in every day. How do you use yours? Make more of those hours work for you, not against you.

With the constant demands on our time, we can sometimes feel overwhelmed with the lack of time we have to meet those demands. In this interactive workshop you will be given the gift of time to evaluate how you operate, and plan how to make those 24 hours work for you – not against you.

To book a place Click here

This workshop is the second of a 2-part series. You will leave this workshop with an understanding of the skills you need and the actions you need to take to market and manage your business.

This workshop will:

• Provide an introduction to marketing
• Outline the basic elements of creating a marketing plan
• Highlight the key aspects which need to be managed in the business
• Outline the basic elements of how to manage the books

This half day workshop will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

To book a place Click here

Video captures people’s attention online and is becoming increasingly important for engaging with potential, or real, clients.

Discover why the use of video helps people find your brand or website and how this king of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See what editing apps are available and how to add music and subtitles.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here