Events

Find out the simple steps you can take to keep your business and its information safe. Safe from hackers, safe from cyber attack and safe from infringing the new General Data Protection Regulation.

Information is the lifeblood of any business, and keeping it safe allows your business to get the most from this vital digital resource. From steps you can take to reduce the chances of being attacked, to steps you can take to reduce the harm if you are attacked, and steps you can take to be confident that you are compliant with GDPR.

Covering subjects such as passwords, anti-virus, malware, firewalls and user settings, knowing the do’s and don’ts of what tools to use, what practices to put in place, and what your people need to understand. This allows you to ensure your information is used only for what you want it to be used for and is vital for cyber security and compliance with GDPR: This workshop will help you put your business on a much safer and more assured footing.

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This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.

Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.

Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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In this workshop we will demonstrate how to create a Facebook business page from scratch to help you promote your products and services. Learn about the differences between pages, groups and profiles

In this workshop we will demonstrate how to create a Facebook business page from scratch to help you promote your products and services. Learn about the differences between pages, groups and profiles and how to manage/update your page with confidence.

During this half-day workshop, we will show you how to:

• Create a Facebook business page (via your personal page).
• Add a cover/profile images
• Add a Call to Action button (link to your website/email address/telephone number).
• How/what/when to Post via a desktop/laptop/tablet/phone.
• How to like/comment/share posts etc.
• How to schedule posts
• How to source/find images to use in posts.
• How to tag/people and businesses in posts
• How to create and use hashtags (###’s)
• How to edit posts
• How to pin posts
• How to create an event

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This workshop will equip you with the networking skills necessary to build effective networks.

This workshop will:

• explain the importance and benefits of effective networking
• discuss the impact of first impressions and body language
• help you describe your business in a consistent and interesting way
• reveal the importance of active listening
• identify networking opportunities
• assist with planning the development and maintenance of regular networking contacts

By the end of the workshop you will have developed a strategy for establishing and maintaining stable business relationships

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An opportunity to network with a diverse start up / growth business community. Our adviser team will be present to answer any questions you may have.

An opportunity to network with a diverse start up / growth business community. Our adviser team will be present to answer any questions you may have.

Christmas Jumpers optional! A light lunch will be served

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Bring your laptop and join us for a fantastic practical beginner’s workshop and learn how to design simple but beautiful graphics using Canva the FREE simple online tool.

Create stunning images for presentations, your website/blog, email newsletters and any social media channels.

This workshop is not exclusively for online marketing, you will learn to create images for print as well – e.g. business cards, flyers, posters or invitations.

At the end of this session, you will be able to edit pictures, design cover photos, collages and create stellar images to market your business both offline and on.

*Please note: Participants must bring along a laptop. This is a hands-on, practical course so some basic computer skills are essential

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