Events

There are 24 hours in every day. How do you use yours? Make more of those hours work for you, not against you.

With the constant demands on our time, we can sometimes feel overwhelmed with the lack of time we have to meet those demands. In this interactive workshop you will be given the gift of time to evaluate how to operate, and plan how o make these 24 hours work for you – not against you.

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This workshop is the second of a 2-part series. Having researched and planned your new venture in Workshop 1, you will leave this workshop wit an understanding of the skills you need and the actions.

This workshop is the second of a 2-part series. Having researched and planned your new venture in Workshop 1, you will leave this workshop with an understanding of the skills you need and the actions that you need to take to market and manage your business. Ideally participants will have attended Workshop 1.

The workshop will:

• Provide an introduction to marketing
• Outline the basic elements of creating a marketing plan
• Highlight the key aspects which need to be managed in the business
• Outline the basic elements of how to manage the books

The half day workshop will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

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Every business needs a website, and if budget is tight, then you might prefer to build one yourself.

Part 1

We’ll begin this session with brief outline of some of the basic components of a business website. What pages do you need to create, what messages do you want to tell, what is the purpose of your website?

You’ll learn how to create a WordPress account, choose a theme (a design), create some basic web pages, and be introduced to Blogging!

At the end of this first session, you’ll be sent away to do some homework,. bringing back some actual content to be used in Part 2!

To book a place Click here

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage wit their target audience to order to boost conversions.

Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook wit websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.

Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.

This is a “DigitalBoost” event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here

A workshop for businesses that already use Twitter as part of their digital marketing strategy, and wish to produce more engaging content, reach a wider audience and measure the effectiveness.

This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.

We will also go through the features of Hootsuite in order to help you manage and integrate your social media accounts This includes learning about advanced techniques for creating and publishing content, and delegating tasks to other team members. Legal requirements and best practice frameworks will also be covered.

This is a “DigitalBoost” event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here

A direct follow on from the “Build your Own Website Part 1” we pick up where w left off, and continue creating our WordPress website.

A direct follow on from the “Build your Own Website Part 1” we pick up where we left off, and continue creating our WordPress website – this time adding your own specific text and images that you pulled together between the two sessions.

We’ll spend some time highlighting the importance of SEO (Search Engine Optimisation), and show you how to ensure your own content to optimised, while flagging up the features of WordPress that can really help get you noticed on Google.

Finally we’ll look at taking things further – with the addition of WordPress plugins and widgets! We’ll show you how to add ecommerce functionality, and integrate your social media into your website, as well as discussing the many other options available to you.

To book a place Click here

This workshop is aimed at people who would like to start up their own business but don’t have an ideas bout what type of business to start.

Many people would like to start their own business but don’t have business idea to focus on. This session will provide a structured approach to businesses idea generation, how to validate these ideas and decide which (if any) to pursue. As a result of this session, delegates will be able to:

1. Clarify heir motivation behind starting their own businesses
2. Appreciate the skills and experience they bring to their new business
3. Utilise a range of techniques for generating new business ides
4. Gain an appreciation of how to evaluate these ideas
5. Prepare to get started!

To book a place Click here

Digital marketing can deliver real world business growth, and this workshop wil show you a practical strategy for success.

This inspiring workshop will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads.

These steps include: establishing what your customers are looking for, providing relevant content, content publication and content amplification.

You will learn time – efficient techniques for developing these elements so you can confidently drive more traffic to your website. We’ll help you understand the digital trends and equip you to work more strategically wit the big search engines (Google, Yahoo and Bing) to improve the quality of your search results.

This is a “DigitalBoost” event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here