february, 2023
In this session we're going to walk through the step-by-step process of planning, shooting and editing a video with TikTok. The aim of this session is to go through the process
In this session we’re going to walk through the step-by-step process of planning, shooting and editing a video with TikTok.
The aim of this session is to go through the process of planning, shooting and editing short videos using the TikTok app. The session covers creating ‘expert’ videos, text videos, using TikTok soundtracks, creating voiceover videos, and using transitions in videos.
Essential App – TikTok
We will be using this app for every task during this session so it is vital that you have the app installed and that you can access your account in order to create TikToks. This can be your own personal account or your business account. You will have the opportunity to post the TikToks you create if you are happy with them. However, you will also be able to simply save the draft TikTok to your device and come back to complete it at a later date.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
To book a place click here.
(Wednesday) 2:00 pm - 4:00 pm
Webinar
Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD
02feb10:00 am12:00 pmBusiness Gateway Webinar - Build Your Own Website Part 2
A direct follow on from the "Build Your Own Website Part 1" - we pick up where we left off. We will continue creating our WordPress website - this time adding
A direct follow on from the “Build Your Own Website Part 1” – we pick up where we left off.
We will continue creating our WordPress website – this time adding your own specific text and images that you pulled together between the two sessions.
We’ll spend some time highlighting he importance of SEO (Search Engine Optimisation), and show you how to ensure your own content is optimised while flagging up the features of WordPress that can really help get you noticed on Google.
Finally we’ll look at taking things further – with the addition of WordPress plugins and widgets! We’ll show you how to add eCommerce functionality, and integrate your social media into your website, as well as discussing the many other options available to you.
To book a place click here.
(Thursday) 10:00 am - 12:00 pm
Webinar
Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD
07feb10:00 am12:00 pmBusiness Gateway Webinar - Photography for Business
With so much communication coming from and to us via social media, we need to be able to share our messages effectively and efficiently. Good photography is part of the solution.
With so much communication coming from and to us via social media, we need to be able to share our messages effectively and efficiently.
Good photography is part of the solution. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text.
In this webinar we will discuss and demonstrate:
There will also be time for questions and answers.
To book a place click here.
(Tuesday) 10:00 am - 12:00 pm
Webinar
Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD
09feb2:00 pm4:00 pmBusiness Gateway Webinar - Run Marketing Campaigns to Drive Sales
Are you running a marketing campaign, or publishing unrelated and sometimes random content? A cohesive marketing campaign helps drive brand awareness, aids marketing memorability and ultimately drives sales. During this webinar we
Are you running a marketing campaign, or publishing unrelated and sometimes random content?
A cohesive marketing campaign helps drive brand awareness, aids marketing memorability and ultimately drives sales.
During this webinar we will help you:
As well as an appreciation of the benefit of this tactic, versus the use of daily social interaction on social media platforms.
To book a place click here.
(Thursday) 2:00 pm - 4:00 pm
Webinar
Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD
14feb6:00 pm8:00 pmBusiness Gateway Webinar - Start Up 1: Researching and Planning your Business
This webinar is the first of a 2-part series aimed at people who are planning to start or have just started a business and need to know the basics of
This webinar is the first of a 2-part series aimed at people who are planning to start or have just started a business and need to know the basics of what to do.
This webinar will help you understand:
This webinar will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. Participants will have the opportunity to discuss and plan how they will implement these tools.
To book a place click here.
(Tuesday) 6:00 pm - 8:00 pm
Webinar
Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD
15feb10:00 am12:00 pmBusiness Gateway Webinar - Make your Business Media Friendly
This workshop will teach you simple tips and tricks to get your business talked about by potentially hundreds of people. Free positive coverage for your business in newspapers and on radio
This workshop will teach you simple tips and tricks to get your business talked about by potentially hundreds of people.
Free positive coverage for your business in newspapers and on radio and television can bring a wide range of benefits. This workshop will teach you simple tips and tricks to get your business talked about by potentially hundreds of people.
This workshop is led by broadcaster and journalist Colin Kelly. He will show you how to identify and develop the most interesting stories within your businesses, techniques to give better TV and radio interviews and you’ll understand how to write eye catching press releases. Colin will also share the secrets of his 20 year career in the Scottish media and show you a variety of simple tips and tricks.
To book a place click here.
(Wednesday) 10:00 am - 12:00 pm
Webinar
Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD
16feb10:00 am12:00 pmBusiness Gateway Webinar - Digital Competitor Analysis
This 2 hour webinar aims to provide you with an understanding as to why a digital competitor analysis is vital for your own organisation. This 2 hour webinar aims to provide
This 2 hour webinar aims to provide you with an understanding as to why a digital competitor analysis is vital for your own organisation.
This 2 hour webinar aims to provide you with an understanding as to why a digital competitor analysis is vital for your own organisation and how to go about conducting one, using a range of free tools and techniques to truly help you understand how you compare.
In the connected digital world, your competitors are literally one click away. Make no mistake that your customers of the future will click that link, and compare how you shape up.
Understanding your competitors is vital in helping you position your own business. The traditional SWOT analysis has helped form marketing strategies for decades, but to truly stand out in today’s digital market, you need to dig deeper into the digital footprint of your direct and in-direct competitors, knowing where you excel, but also where you fall flat.
From the design of their websites, to how they rank in Google. From the social platforms they invest in, to what they actually say on them. Your competitors’ ratings and reviews impact YOU, and knowing what their customers say about them is an opportunity to improve your own business.
To book a place click here.
(Thursday) 10:00 am - 12:00 pm
Webinar
Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD
This webinar will simplify all the 'tech talk' and show you which types of 'Keywords' you should use and when, to really maximise your Search Engine Optimisation efforts. Everywhere you turn,
This webinar will simplify all the ‘tech talk’ and show you which types of ‘Keywords’ you should use and when, to really maximise your Search Engine Optimisation efforts.
Everywhere you turn, digital marketers are talking about the importance of keywords and although most of us are aware of the importance that keyword research plays in Search Engine Optimisation, not many of us are aware of how to to identify the right keywords that will bring in the right traffic.
There are 9 types of keywords and different types should be used to target different audiences at each stage o the customer journey, in order to reach a broader range of people and increase your chances of securing a customer.
You will leave with an understanding of:
3. Which keywords are more competitive and why
4. Where to put your keywords and how many to use
5. How to write your content based around the keywords you choose
6. How to identify the keywords that your site is already ranking for and how to get quick wins to increase search traffic
7. How to measure your keyword optimisation efforts
8. The cost of keywords should you choose to advertise.
To book a place click here.
(Thursday) 2:00 pm - 4:00 pm
Webinar
Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD
21feb6:00 pm8:00 pmBusiness Gateway Webinar - Start Up 2: Marketing and Managing your Business
This webinar is the second of a 2-part series. You will leave with an understanding of the skills you need and the actions you need to take to market and
This webinar is the second of a 2-part series. You will leave with an understanding of the skills you need and the actions you need to take to market and manage your business.
This webinar will:
After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.
To book a place click here.
(Tuesday) 6:00 pm - 8:00 pm
Webinar
Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD
How do you know if you are applying the correct tactics and resources to your marketing efforts? How do you know if you are applying the correct tactics and resources to
How do you know if you are applying the correct tactics and resources to your marketing efforts?
How do you know if you are applying the correct tactics and resources to your marketing efforts?
With social media marketing being directly accessible via the smartphone in your pocket we can talk to our target audience on a daily basis. But, is this the priority marketing tactic to achieve your business goals?
In this webinar we look at a variety of marketing tactics, exploring the purpose of each tactic and its role in achieving common marketing goals, for example, driving sales, building brand awareness and generating customer reviews.
Marketing tactics such as paid advertising, email marketing, blogging, in-person networking and social media will be discussed.
To book a place click here.
(Wednesday) 10:00 am - 12:00 pm
Webinar
Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD
23feb11:00 am12:30 pmBusiness Gateway Event - Business Gateway Networking
An opportunity for new & existing Ayrshire businesses to meet with Business Gateway & each other. Join us for an in-person networking event! You'll hear from our advisors, be surrounded by
An opportunity for new & existing Ayrshire businesses to meet with Business Gateway & each other.
Join us for an in-person networking event! You’ll hear from our advisors, be surrounded by local business owners and our team will be on hand to offer advice or answer any questions.
Meet, connect, and collaborate with fellow business owners, meet our business advisors, and book a free 1-2-1 surgery session with an advisor, tailored to YOUR business.
Bring your business cards! There will be the opportunity to introduce your business and take part in a 1-minue speed pitch!
There will be complimentary refreshments for you to enjoy as you network.
To book a place click here.
(Thursday) 11:00 am - 12:30 pm
Grain Exchange
77-81 High Street, Ayr KA7 1LU
Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD
23feb2:00 pm4:00 pmBusiness Gateway Webinar - Creating Killer Graphics with Canva
Get your laptop and join us for a fantastic practical beginner's workshop and learn how to design simple but beautiful graphics using Canva the FREE simple online tool. Get your laptop
Get your laptop and join us for a fantastic practical beginner’s workshop and learn how to design simple but beautiful graphics using Canva the FREE simple online tool.
Get your laptop and join us for a fantastic practical beginner’s workshop and learn how to design simple but beautiful graphics using Canva the FREE simple online tool. These creations can hen be used to market your business – online and off.
Creating stunning images for presentations, your website/blog, email newsletters and any social media channels.
This workshop is not exclusively for online marketing, you will learn to create images for print as well – e.g business cards, flyers, posters or invitations.
At the end of this session, you will be able to edit pictures, design cover photos, collages and create stellar images to market your business both offline and on.
*Please note: Participants must have a laptop to use. This is a hands-on, practical course so some basic computer skills are essential.
To book a place click here.
(Thursday) 2:00 pm - 4:00 pm
Webinar
Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD
28feb10:00 am12:00 pmBusiness Gateway Webinar - Managing your Day-to-Day Business Finances
This webinar is aimed at individuals who are looking at ensuring they are considering all aspects of how they should be managing the financial aspects of their business on a
This webinar is aimed at individuals who are looking at ensuring they are considering all aspects of how they should be managing the financial aspects of their business on a day to day basis.
Delegates will learn about the key aspects of financially running a business, keeping on top of the day to day activities, developing profit and ensuring they know how to manage their financials. The workshop will also discuss the variety of accounting packages available and if your business should be using them.
The aim of this session is:
To book a place click here.
(Tuesday) 10:00 am - 12:00 pm
Webinar
Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD
Keep up-to-date with the latest events and upcoming workshops with our event calendar.
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