Be part of something bigger

This is a workshop for complete beginners to Twitter. You will learn all you need to know to get started, including ow to create a Twitter business page, what your profile should include and what to tweet.

During this half – day workshop, we will demonstrate:

• How to set up a Twitter page/account
• How to create and use hashtags (###)
• How to pin Tweets
• How to Retweet
• How to add cover/profile images
• How to gain followers
• How/when to Tweet via a desktop/laptop/tablet/phone
• How to find images/videos/gifs to use in Tweets
• How to tag/people and businesses in Tweets

* Delegates may wish to bring ether a laptop, tablet or smartphone

To book a place Click here

This workshop is the first of a 2-part series aimed at people who are planning to start or have just started a business and need to know the basics of what to do. You will leave the workshop understanding the skills you need and the actions you need to take to start their business.

This workshop will help you understand:

• The main reasons businesses fail
• The importance of planning for success
• The importance of market research and how to do it
• What resources you will require
• The basic requirements for setting up e.g registration, insurance, tax & VAT

This half – day workshop will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. Participants will have the opportunity to discuss and plan how they will implement these tools.

To book a place Click here

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversations.

Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about eCommerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.

Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.

This is a ‘DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here

Bring your laptop and join us for a fantastic practical beginner’s workshop and learn how to design simple but beautiful graphics using Canva the FREE simple online tool.

Create stunning images for presentations, your website/blog, email newsletters and any social media channels.

This workshop is not exclusively for online marketing, you will learn to create images for print as well – e.g business cards, flyers, posters or invitations.

At the end of this session, you will be able to edit pictures, design cover photos, collages and create stellar images to market your business both offline and on.

*Please note: Participants must bring along a laptop. This is a hands-on, practical course so some basic computer skills are essential.

To book a place Click here

This workshop is the second of a 2-part series. Having researched and planned your new venture in Workshop 1, you will leave this workshop with an understanding of the skills you need and the actions you need to take to market and manage your business. Ideally participants will have attended Workshop 1.

This workshop will:

• Provide an introduction to marketing
• Outline the basic elements of creating a marketing plan
• Highlight the key aspects which need to be managed in the business
• Outline he basic elements of how to manage he books

This half – day workshop will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

To book a place Click here

Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential.

By the end of this workshop, delegates will be able to understand how to target the right audience, how to create a quality marketing email and how to measure its effectiveness.

The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including different paid for account levels. It will help you identify the different components of a successful campaign, including design, HTML, text and other formats. We will also look at how best to structure tests and analyse the results, how to combine social media with email marketing, and optimising and measuring industry benchmarks. Legal requirements will also be covered.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here

This workshop is aimed at establishing businesses which are looking to prepare their first self – assessment or alternatively require a refresher on completing.

The aims of the workshop is to allow the person to leave with a greater knowledge of how to complete a self – assessment form, to ensure they have the right information ready to complete the self – assessment process, to ensure that hey understand what to fill in and also to make sure they are claiming for ever allowance that they should be. As a result of this session, delegates will be able to:

1. Determine who must complete a self – assessment tax return
2. Understand how and when to register for self – assessment
3. Be aware of HMRC deadlines and penalties
4. Understand how to obtain an estimate of their income tax liability
5. Be able to complete the relevant sections of a self – assessment tax return for their business
6. Know where to go for further information, help and advice

To book a place Click here

This workshop aims to provide delegates with an introduction to the basic requirements for managing safety and health in the workplace.

The workshop is suitable for individuals who have responsibility for implementing and managing workplace health and safety management. This session focuses on:

Why manage safety & health at work

A basic safety management process

Workplace hazards & health risks

Support & advice

As a result, delegates will be able to demonstrate:

Increased awareness of workplace hazards & health risks

Increased knowledge on “why and how to” manage safety and heath in the workplace

Increased confidence in reviewing and managing safety & health

To book a place Click here