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Learn how to perform a brand audit and improve your business image. Join us on this webinar and learn how to create a quality brand.

Branding in your business is so much more than a logo! Beyond recognition, branding is how you communicate internally and externally, the marketing messages and stories you share, your staff culture and generally how you are perceived by the market place.

During this webinar we will share brand examples, the business benefits of a clearly communicated brand identity, how to check for consistency and complete a questionnaire to help you decide what kind of brand your business should be.

This webinar will be delivered by Zoom meeting and a link with joining instructions will be sent to you shortly before the session commences.

To book a place click here.

This webinar aims to equip you with the knowledge and skills necessary to manage your finances and comply with regulatory and legal requirements through a relevant bookkeeping system.

This webinar will:

• What financial records are needed
• The broad principles and procedures of accounting systems
• How to choose accounting systems – both manual and computerised
• Which financial statements and statutory returns are relevant to your business
• Different accounting periods and financial years
• How to use financial records for monitoring the financial state of your business
• Cash flow forecasting, profit and loss statements as well as what they should contain
• What financial measures and forecasts are needed by your business
• What information on financial record keeping is available and from whom

By the end of the webinar, you will be able to introduce or improve your financial record keeping system and improve how you manage your finances.

To book a place click here.

Understanding and improve your business’s search engine ranking with this practical and interactive demonstration of Google Analytics (GA) and Search Console.

The session will focus on assisting with search engine performance, with reference to Google Analytics (GA) and Search Console data, both offering a wide selection of reports.

To get the most out of the session it’s important that you:

• Have a website live and running
• Have Google Analytics setup and active on the website (Universal, not GA4)
• Have Search Console setup and active on the website
• Check that there is data collecting in both tools
• Know your login details for both tools and are able to login in advance of the session

This is a “DigitalBoost” event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place click here.