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This webinar will simplify all the ‘tech talk’ and show you which types of ‘Keywords’ you should use and when, to really maximise your Search Engine Optimisation efforts.

Everywhere you turn, digital marketers are talking about the importance of keywords and although most of us are aware of the importance that keyword research plays in Search Engine Optimisation, not many of us are aware of how to identify the right keywords that will bring in the right traffic.

There are 9 types of keywords and different types should be used to target difference audiences at each stage of the customer’s journey. In order to reach a broader range of people and increase your chances of securing a customer.

You will leave with an understanding of:

1. The 9 different types of keywords, what they are and when to use them.
2. We will look at how to use both paid and free keyword research tools including:

• Google Ads Keyword Planner
• Google Trends
• Google Suggest and Search Engine Results Pages for long trail keywords
• How to Analyse Local Competitor Websites
• Questions People Ask

3. Which keywords are more competitive and why.

4. Where to put your keywords and how many to use.

5. How to write your content based around the keywords you choose.

6. How to identify the keywords that your site is already ranking for and how to get quick wins to increase search traffic.

7. How to measure your keyword optimisation efforts.

8. The cost of keywords should you choose to advertise.

To book a place, click here.

Harness the power of TikTok for your business and learn practical techniques to create engaging content and grow your audience.

TikTok isn’t just for dance trends and lip-synching videos. It offers a fantastic opportunity to engage with your customers and increase your business’s online reach. In this hands-on workshop, learn how to create bitesize communication on one of the most popular social platforms.

We will cover:

• How to optimise your TikTok account for the best results with video.
• How to discover and leverage the latest trends on TikTok.
• Ideas for creating content that entertains, inspires, or educates your audience, with plenty of examples given.
• How to increase engagement and reach by focusing on structure, duration, titles, and understanding the algorithm.
• The best equipment, apps and workflow to create bitesize vertical videos for TikTok.

Join us for this interactive workshop and leave with practical skills and knowledge to boost your business’s presence on TikTok.

To book a place, click here.

Business must focus not just on growth but on sustainability and survival. We will deliver among other items a guide to the 8 Steps to Survivability.

Government and economic changes are a constant, however growth for the economy is still on the cards, this could be a year for economic recovery, but for now, the evidence about the Scottish economy points more to uncertainty, fueled by business concerns about recruitment and cost of employees, “extreme cost pressures” and inflation. Therefore, business must focus not just on growth but on sustainability and survival. We will deliver among other items a guide to the 8 Steps to Survivability.

Learning objectives

This workshop will:

• To understand “why are we here”.
• What does it take to survive in today’s business climate.
• Understand the key tasks every business manager needs to manage to tackle the cost of doing business.
• Have ‘walked through’ a series of pragmatic Top Tips on how to address challenges faced.
• Ways to develop and grow, and avoid the survival trap.

Looking at many aspects from what could help drive business survival through to installing greater efficiency and effectiveness. Considerations of how improving productivity can be a real move towards survivability.

To book a place, click here.

This is an introductory workshop aimed at people who are interested in creating a podcast for their business or appearing as guests on other people’s podcasts.

It will give you all the information you need to get started and a slight understanding of what podcasts can do for your business.

Your trainer, Colin Kelly, is a former broadcaster and journalist best known for his work with BBC Scotland and BBC Radio 5 Live. He also produces his own successful podcast and will share with you the secrets of success and the equipment that can help, even if you’re on a very limited budget. We’ll cover the basics such as how to set up and publish a podcast, simple steps that you can take to improve the sound quality and how to use your voice and other techniques to keep your audience engaged. Simple production elements such as basic editing and adding music will be included.

You don’t need to bring anything with you as equipment will be provided on the day.

To book a place, click here.

In this session, we start with practical guidance in closing techniques, buying signals, negotiation, link selling, – key elements that have proven to increase sales.

Close more sales! This Dynamic Sales session tackles sales from the end of the sale, the close. This is the area which seems to cause issues for people when in selling mode.

The programme is packed with selling techniques which you can use in your business immediately and is useful for business owners and others in your team who must be able to convince and gently persuade customers to buy your goods and services.

In this session online, we start with practical guidance in closing techniques, buying signals, negotiation, link selling, – key elements that have proven to increase sales.

We then look at a thorough grounding in all other aspects of the sales process, how to engage well, what to say, how to question, develop key messages etc. Delegates leave with several sales points to try; more confidence; and a willingness to chase and close each sales opportunity.

To book a place, click here.