Be part of something bigger

Business must focus not just on growth but on sustainability and survival. We will deliver among other items a guide to the 8 Steps to Survivability.

Government and economic changes are a constant, however growth for the economy is still on the cards, this could be a year for economic recovery, but for now, the evidence about the Scottish economy points more to uncertainty, fueled by business concerns about recruitment and cost of employees, “extreme cost pressures” and inflation. Therefore, business must focus not just on growth but on sustainability and survival. We will deliver among other items a guide to the 8 Steps to Survivability

Learning objectives

This workshop will:

•     To understand “why are we here”

•     What does it take to survive in today’s business climate

•     Understand the key tasks every business manager needs to manage to tackle the cost of doing business

•     Have ‘walked through’ a series of pragmatic Top Tips on how to address challenges faced

•     Ways to develop and grow, and avoid the survival trap

Looking at many aspects from what could help drive business survival through to installing greater efficiency and effectiveness. Considerations of how improving productivity can be a real move towards survivability.

To book a place, click here.

Email marketing is one of the best ways to engage with and nurture your audience. This webinar will help anyone currently using email marketing to boost the success of their email campaigns.

Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

• Segment your audiences and target them effectively.
• Create a quality marketing email and measure its effectiveness.
• Identify the most suitable platforms and tools for email marketing. campaigns, including different paid-for account levels.
• Identify the different components of a successful email campaign, including design, HTML v text and other formats.
• Use reporting and key metrics to make sure your campaigns are successful.
• Be compliant with legal requirements relating to email communications.

To book a place, click here.

Using distribution partners is a key to expansion and this session examines different ways to access wider geographical locations or sectors, and also provides practical guidance to get started.

Many businesses look to plan future growth outside the local area by working with wholesalers, retailers, agents etc. If you plan to grow in 2026/27, this session looks at ways to access wider geographical locations or sectors, in Scotland, all UK and across the globe.

Content

• Overview of Distribution as a business growth tool.
• Pros and cons of a range of different channel options (wholesalers/resellers/agents/Franchise and licensing/direct/e commerce).
• Sourcing and selecting the right partner.
• Typical pricing and margins required for channel partners in your sector.
• Thinking of channel partners and what they are looking for.
• Win/wins by working alongside different channel partners.
• Promotional support for trade sales activity linked to consumer promotion.
• Creating trade action plans.
• Gearing up for distribution – time and budget resource etc.

This is a very practical session and delegates will have the chance to think about their business situation and come up with some potential solutions to growth.

To book a place, click here.

Did you know a strong LinkedIn headline can increase profile views by 10 times?

This interactive session will give all attendees the opportunity to ask questions as we go along. We’ll cover the processes that will enable your conversations to make money and convert leads.

You will leave with a clear and focused plan of how to spend your time on LinkedIn and what your next steps should be.

(Ideally you should have access to your LinkedIn profile to make an immediate start).

To book a place, click here.

How to get ‘stuff’ done. Its not as easy as just doing it.

We will walk through different techniques which will set you up forever. Bring 30mins of work you keep putting off, with you.

To book a place, click here.

What can I claim? This short course will walk you through a number of the main expenses that are claimable.

What can I claim? This short course will walk you through a number of the main expenses that are claimable.

To book a place, click here.

Use AI-powered tools to edit clear, polished videos quickly and confidently.

Editing video can feel slow and complex, especially when you already have a full workload. Descript uses AI to simplify every step, letting you edit video by working with text instead of timelines.

In this practical session, you’ll learn how to use Descript’s AI tools to:

● Edit video by editing text – use AI transcription to cut sentences, remove mistakes, and tighten your message with simple text edits.

● Clean up audio with AI – reduce background noise and sharpen clarity using Studio Sound.

● Remove filler words and hesitations automatically for smoother, more confident delivery.

● Generate instant captions and on-screen text for better accessibility and engagement.

● Create short social clips using AI-powered highlights, markers, and reframing tools.

● Export polished videos ready for your website, social media, and email campaigns.

The session includes live demonstrations and guided practice so you can build confidence using AI in your editing workflow. By the end, you’ll know how to turn raw footage into clear, professional videos using simple, powerful AI tools.

To book a place, click here.

Learn how to speak with confidence and conviction about your business. Establish your key messages, capture the attention of your audience and convert them to your point of view.

This webinar will give you tips on how to present your business in the best light, whether in front of an audience, at an event, pitching for investment or fine-tuning for networking events.

Using various interactive techniques and examples, you will leave with confidence to represent your business vision, goals and ‘call to action’ in any environment to help promote your product or service.

To book a place, click here.

In this session we’ll cut through the noise and explain how Meta ads actually work, what to avoid, and how to approach paid social without wasting money.

This course introduces business owners to using Facebook and Instagram ads to generate traffic, leads and sales in a predictable way.

You’ll learn:

• How Meta ads fit into a simple sales funnel.
• Why you should stop boosting posts and run proper ads.
• What types of ads work best for small and local businesses.
• How to get started with confidence, even on a small budget.

To book a place, click here.

Are you running a marketing campaign, or publishing unrelated and sometimes random content?

A cohesive marketing campaign helps drive brand awareness, aids marketing memorability and ultimately drives sales.

During this webinar we will help you:

• Understand the benefits of running a marketing campaign.
• Learn how to create a marketing campaign.
• Ensure brand and product/service recognition.

As well as an appreciation of the benefit of this tactic, versus the use of daily social interaction on social media platforms.

To book a place, click here.

In this session, we’ll show you how to use AI tools to plan, write and structure a full month of content in one sitting. Creating website and social media content doesn’t need to be time-consuming.

This hands-on session is practical, accessible, and designed for real businesses, not tech experts.

You’ll learn:

• How to use AI to generate content ideas quickly.
• Turning one topic into multiple social media posts.
• Creating a simple, repeatable content plan.
• How to stay consistent without spending hours each week.

To book a place, click here.

Learn the ‘Talk to the Tool’ secrets that turn ChatGPT or Gemini into your most senior marketing employee one that analyses your competitors, spots your best SEO opportunities.

Most business owners treat AI like a search engine – they ask it a short question and get a generic, boring answer. But when you learn how to “Prompt,” you’re not just searching; you’re delegating.

We’ll show you how to use Google’s own “Role-Context-Task” framework to get high-quality marketing results in seconds. Whether you need to write product descriptions that sell or blog posts that show up in AI search results, the secret is in how you “talk” to the tool.

In this session, we will cover:

• The 3-Step “Perfect Prompt” Formula: How to give instructions so clear that the AI gets it right the first time.
• Creating Your Brand’s “Voice”: How to train the AI to sound like you, not a robot.
• The “SEO Shortcut”: How to prompt AI to find the questions your customers are asking and write the answers for you.
• Beyond Writing: Using prompts to analyse your competitors and find gaps in your local market.
• AI as a “Thought Partner”: How to brainstorm business ideas and social media plans when you’re stuck.

Participants will:

• Save 5+ Hours a Week: Automate the repetitive writing tasks that clutter your to-do list.
• Build a “Prompt Library”: Walk away with a “cheat sheet” of copy-and-paste instructions tailored for e-commerce and Local shops.
• Improve Content Quality: Stop producing “AI-sounding” text and start creating content that actually connects with customers.
• Master the “Agent” Mindset: Learn to treat AI as an assistant you manage, rather than a tool you struggle with.

To book a place, click here.