Be part of something bigger

Every business needs a website, and if budget is tight, then you might prefer to build one yourself.

Introducing WordPress – one of the most popular web building systems used on millions of sites across the world. This workshop will be delivered over 2 parts.

Part 1

We’ll begin this session with a brief outline of some of the basic components of a business website. What pages do you need to create, what messages do you want to tell, what is the purpose of your website?

You’ll learn how to create a WordPress account, choose a theme (a design), create some basic web pages and be introduced to Blogging!

To book a place, click here.

These two new video platforms attract huge audiences and are growing fast.

The bitesize format of the apps makes them the perfect place for you to showcase your products, share your expertise and promote your brand values. This workshop will cover everything you need to know about creating short form videos on your smartphone that will build you a following on TikTok or Instagram Reels and, ultimately, grow your business.

To book a place, click here.

A direct follow on from the “Build Your Own Website Part 1” – we pick up where we left off.

We will continue creating our WordPress website – this time adding your own specific text and images that you pulled together between the two sessions.

We’ll spend some time highlighting the importance of SEO (Search Engine Optimisation), and show you how to ensure your own content is optimised, while flagging up the features of WordPress that can really help get you noticed on Google.

Finally we’ll look at taking things further – with the addition of WordPress plugins and widgets! We’ll show you how to add eCommerce functionality, and integrate your social media into your website, as well as discussing the many other options available to you.

To book a place, click here.

Over 2 practical workshops (bring your laptop!) we will examine how Generative Artificial Intelligence (AI) can help revolutionise the creation of content for your digital marketing and wider day to day.

AI isn’t the future, it’s here now, with free tools and systems that can help businesses and organisations of all shapes and sizes, from private sector Start-ups, to public sector learning institutions, AI changes everything!

We’ll cover:

• What is Artificial Intelligence?
• Current AI tools and systems to use right now (including ChatGPT and MidJourney)
• Automating Digital Content for Blogs, Social Media, and PR
• Using AI for business strategy and customer profiling
• The pros and cons of AI usage

Part 1 – Generative AI for Visual Content

We know that you’ve heard of Artificial Intelligence, but don’t get caught up in the hype – get real practical advice you can implement today using free (or low cost) AI tools like Canva, MidJourney, Adobe Firefly and D-ID to create amazing graphics and videos to help with marketing and promotion. From logos and webpage mock-ups, to product prototypes and high-resolution photorealistic masterpieces! Creating visual content is easier than ever before, and we’ll show you how in the first of our workshops.

In advance of this session, attendees are encouraged to create free logins at Canva, Adobe Firefly and D-ID.

To book a place, click here.

How do you know if you are applying the correct tactics and resources to your marketing efforts?

How do you know if you are applying the correct tactics and resources to your marketing efforts?

With social media marketing being directly accessible via the smartphone in your pocket we can talk to our target audience on a daily basis. But, is this the priority marketing tactic to achieve your business goals?

In this workshop, we look at a variety of marketing tactics, exploring the purpose of each tactic and it’s role in achieving common marketing goals, for example, driving sales, building brand awareness and generating customer reviews.

Marketing tactics such as paid advertising, email marketing, blogging, in-person networking and social media will be discussed.

To book a place, click here.