Be part of something bigger

Every business needs a website, and if budget is tight, then you might prefer to build one yourself. Introducing WordPress – one of the most popular web building systems used on millions of sites across the world.

This workshop will be delivered over 2 half days. In order to get the most out of this workshop, clients are asked to bring along a laptop.

Part 1

We’ll begin this session with a brief outline of some of the basic components of a business website. What pages do you need to create, what messages do you want to tell, what is the purpose of your website?

You’ll learn how to create a WordPress account, choose a theme (a design), create some basic webpages, and be introduced to Blogging!

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if you are planning to grow your business over the next few years, this session will really get you thinking. It is a day out of the office to think about your strategy for growth, your target markets and what you will have to do to achieve your business goals.

This strategic marketing programme is a day out of the office to think about your future and how you can have a plan of action that will move you to the next stage of business. It will look at good marketing and sales strategies and also come up wit some quick wins to start moving you to the next stage. The content is based on current strategic marketing thinking and also a practical knowledge of marketing communications and promotion – both online and offline. The programme positions marketing and sales.

The topics we shall cover are as follows:

Part 1 – (morning) – Strategic Marketing and Sales

• Marketing and Sales – How it applies to a small business – a realistic view:
• ‘P’s’ of the marketing and sales mix – How research and insight, Product, Place, Price, Promotion, People, Presence, Planet, Purple cow, Sales all interact:
• Key ideas for activity in each of the ‘p’s’
• The concept of different target markets – thinking of customer groups into silos:
• Research and insight – understanding customer motivation, competitor activity etc
• Marketing action plans template – useable after the course
• Quick wins at no cost to improve awareness and sales opportunity – first actions

Part 2 (afternoon) Marketing Communication and how to maximise the effect!

• Promotion & Branding – how to create a brand and build positive awareness:
• Creating key messages for different customer groups.
• Communication and promotion (offline and online) – the right formats – how to select and when to use.
• Managing your marketing on a regular basis – resource and budget
• Evaluating the results for the next round of marketing activity

To book a place Click here

This is an introductory workshop aimed at people who are interested in creating a podcast for their business or appearing as guests on other people’s podcasts.

This workshop will give you all the information you need to get started and an understanding of what podcasts can do for your business.

Your trainer, Colin Kelly, is a former broadcaster and journalist best known for his work with BBC Scotland and BBC Radio 5 Live. He also produces his own successful podcast and will share with you the secrets of success and the equipment that can help, even if you’re on a very limited budget. We’ll cover the basics such as how to set up and publish a podcast, simple steps that you can take t improve the sound quality and how to use your voice and other techniques to keep your audience engaged. Simple production elements such as basic editing and adding music will be included.

You don’t need to bring anything with you as equipment will be provided on the day.

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What benefits can using a hashtag really bring to your marketing efforts? And how can we find, and benefit from speaking to the right online communities?

Social media platforms are awash with communities of like – minded people and potential customers following, sharing and discussing their passions.

In this workshop we discuss and learn about:

• Hashtags – how many do you really need to use?
• Brand Hashtags – what are the benefits and can you build your own community?
• What commercial opportunities do online communities present?

To book a place Click here

Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately bosting sales. Learn to understand, source and measure content.

Even if you are not traditionally in the business of providing content, it’s important to have good – quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. if you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you. It’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for media, and what to move to the next level of engagement. it will equip you to amplify your brand and message, and to boost sales and profits.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here