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Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content.

Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement. It will equip you to amplify your brand and message, and to boost sales and profits.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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With the popularity of online review sites such as Trip Advisor on the increase, it’s becoming more important for businesses to monitor what is being said about them.

In this workshop you will learn how to listen to what people are saying about your brand, and receive tips on how best to a respond to online reviews and general comments (positive and negative).

Businesses can no longer rely on their own online marketing messages. It is estimated that 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews.

This workshop will highlight both the necessity and benefits of trusted and reputable online marketing content.

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This workshop is the second of a 2-part series. Having researched and planned your new venture in Workshop 1.

This workshop is the second of a 2-part series. Having researched and planned your new venture in Workshop1, you will leave this workshop with an understanding of the skills you need and the actions you need to take to market and manage your business. Ideally participants will have attended Workshop 1.

This workshop will:

• Provide an introduction to marketing
• Outline the basic elements of creating a marketing plan
• Highlight the key aspects which need to be managed in the business
• Outline the basic elements of how to manage the booksThis half day workshop will be practical and results-oriented. After introducing each topic and explaining .the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

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Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential.

By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness.

The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. It will help you identify the different components of a successful email campaign, including design, HTML v text and other formats. We will also look at how best to structure tests and analyse the results, how to combine social media with email marketing, and optimising and measuring industry benchmarks. Legal requirements will also be covered.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.

Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.

Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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This course will assist new and existing small business owners who have little or no previous bookkeeping experience in developing a bookkeeping system that is suitable for their needs.

This course will assist new and existing small business owners who have little or no previous bookkeeping experience in developing a bookkeeping system that is suitable for their needs. Delegates will have the opportunity to develop financial templates suitable for their own business bookkeeping use which can help reduce accountancy fees.

This workshop covers:

• Important accounting terms explained
• Which financial statements and statutory returns are relevant to your business
• The Profit & Loss Account
• The Balance Sheet
• The Cash Flow Statement
• The nature of VAT
• Recording transactions using Microsoft Excel

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