Be part of something bigger

Digital marketing can deliver real world business growth, and this workshop will show you a practical strategy for success.

This inspiring workshop will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads.

Successful strategies have three key elements: Content Creation, Content Publication and Content Amplification©. You will learn time-efficient techniques for developing these elements so you can confidently drive more traffic to your website.

We’ll help you understand the digital trends and equip you to work more strategically with the big search engines (Google, Yahoo and Bing) to improve the quality of your search results. We will show you how to plan more engaging email newsletters and posts on social media such as Facebook, Twitter and Google+.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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This workshop is the first of a 2-part series aimed at people who are planning to start or have just started a business and need to know the basics of what to do.

This workshop is the first of a 2-part series aimed at people who are planning to start or have just started a business and need to know the basics of what to do. You will leave the workshop understanding the skills you need and the actions you need to take to start their business.

This workshop will help you understand:

• the main reasons business fail
• the importance of planning for success
• the importance of market research and how to do it
• what resources you will require and
• the basic requirements for setting up e.g. registration, insurance, tax & VATThis half day workshop will be practical and results-oriented. After introducing each topic and explaining relevance, we will introduce tools that can be applied at that stage. Participants will have the opportunity to discuss and plan how they will implement these tools.

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Learn how to speak with confidence and conviction about your business. Establish your key messages, capture the attention of your audience and convert them to your point of view.

Learn how to speak with confidence and conviction about your business. Establish your key messages, capture the attention of your audience and convert them to your point of view.

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What Is GDPR and how does it impact on my business? This is your opportunity to find out more about GDPR and ask the questions that are appropriate for your own business.

What Is GDPR and how does it impact on my business? This is your opportunity to find out more about GDPR and ask the questions that are appropriate for your own business.

The General Data Protection Regulation (GDPR) is a new legal framework that is being introduced from 25 May 2018 across the European Union to overhaul and update current legislation on the protection of personal data. This will have an impact on most businesses. You are now required to ensure that fully informed consent is obtained at the point of collecting data; that you know where to locate all data that you have collected; that it is appropriately secure, particularly when transferred or shared, and when to delete it. This is the time to review your current business practices and to make sure you have a plan in place on how you will achieve compliance by 25 May 2018. Law firm Gilson Gray will be delivering this workshop to provide practical guidance and assistance on how best to tackle your journey to compliance.

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Want to boost your business with LinkedIn? We’ll take you beyond networking by showing you how it can market your products and promote your brand.

LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this workshop gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.

You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.

Also, the value of the event will be enhanced if you can bring along your laptop or tablet so you can work on your LinkedIn account during the session.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Book event here