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Every business needs a website, and if budget is tight, then you might prefer to build one yourself. Introducing WordPress – one of the most popular web building systems used on millions of sites .

Every business needs a website, and if budget is tight, then you might prefer to build one yourself.Introducing WordPress – one of the most popular web building systems used on millions of sites across the world.This work shop will be delivered over 2 half days. In order to get the most out of this workshop, clients are asked to bring along a laptop.

This work shop will be delivered over 2 half days. In order to get the most out of this workshop, clients are asked to bring along a laptop.

Part 1

We’ll begin this session with brief outline of some of the basic components of a business website. What pages do you need to create, what messages do you want to tell, what is the purpose of your website?

You’ll learn how to create a WordPress account, choose a theme (a design), create some basic web pages, and be introduced to Blogging!

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Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content.

Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement. It will equip you to amplify your brand and message, and to boost sales and profits.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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This workshop is the second of a 2-part series. You will leave this workshop with an understanding of the skills you need and the actions you need to take to market and manage your business.

This workshop will:

• Provide an introduction to marketing
• Outline the basic elements of creating a marketing plan
• Highlight the key aspects which need to be managed in the business
• Outline the basic elements of how to manage the books

This half day workshop will be practical and results-oriented. After introducing each topic and explaining .the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

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This workshop (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.

Google Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this workshop you’ll be comfortable reading, understanding and acting on analytics information.

You’ll be able to see at a glance where your website traffic comes from, and what this means for your company. Even more powerfully, you’ll be ready to use the data to improve your website’s effectiveness.

We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So when you develop your digital strategy you can be confident you will see results.

Please note, participants must bring a laptop, tablet or smart phone to the workshop.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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This workshop is aimed at new and existing businesses which are looking to use Xero to manage their bookkeeping or would like a refresher on how to use Xero.

Delegates will leave this course with a greater knowledge of what cloud accounting is and how it is beneficial for your business. We will look specifically at the accounting software Xero in detail including how to set up a Xero account, link and reconcile bank accounts, create and personalise sales and purchase invoices, view relevant reports and use contacts feature.

As a result of this session, delegates will be able to:

1. Set up a Xero account
2. Link and reconcile bank accounts
3. Create and personalise sales invoices
4. Create purchase invoices
5. View relevant reports (Profit and Loss, Balance Sheet, Aged Debtors and Creditors)
6. Use contacts feature

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Every business needs a website, and if budget is tight, then you might prefer to build one yourself. Introducing WordPress – one of the most popular web building systems used on millions of sites.

This work shop will be delivered over 2 half days. In order to get the most out of this workshop, clients are asked to bring along a laptop.

Part 1

We’ll begin this session with brief outline of some of the basic components of a business website. What pages do you need to create, what messages do you want to tell, what is the purpose of your website?

You’ll learn how to create a WordPress account, choose a theme (a design), create some basic web pages, and be introduced to Blogging!

book event here

The workshop is aimed at established businesses which are looking to prepare their first self – assessment or alternatively require a refresher on completing.

The aims of this workshop is to allow the person to leave with a greater knowledge of how to complete a self – assessment form, to ensure they have the right information ready to complete the self – assessment process, to ensure that they understand what to fill in and also to make sure they are claiming for ever allowance hat they should be. As a result of this session, delegates will be able to:

1. Determine who must complete a self – assessment tax return
2. Understand how and when to register for self – assessment
3. Be aware of HMRC deadlines and penalties
4. Understand how to obtain an estimate of their income tax liability
5. Be able to complete the relevant sections of a self – assessment tax return for their business

Know where to go for further information, help and advice.

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Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos.

Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.

Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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For a business interested in growing, the ability to sell well and sell with confidence is crucial when spending time in front of buyers.

In this workshop you will learn the structure of a sale, how to use the sales ladder as a useful tool, mouth-watering messages about your products and services, and how to overcome objections people may have about buying from you.

We cover:

• The sales ladder – a structure to follow;
• Thinking about buyers and what makes them tick;
• Diving into the mind of the customers – what do they want?
• Where to find prospects – the line of least resistance;
• Making the approach;
• The department of firs impressions- making an impact;
• Talk to customers and what they want to hear;
• Presenting a mouth-watering story about your business;
• Buying signals;
• Closing techniques;
• Objections and negotiations

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