Be part of something bigger

This workshop is the first of a 2-part series aimed at people who are planning to start or who have just started a business and need to know the basic of what to do

You will leave the workshop understanding the skills you need and the actions you need to take to start their business.

This workshop will help you understand:

• The main reasons businesses fail
• The importance of planning for success
• The importance of market research and how to do it
• What resources you will require
• The basic requirements for setting up e.g registration, insurance, tax and VAT

This half day workshop will be practical and results-oriented. After introducing each topic and explaining relevance, we will introduce tools that can be applied at that stage. Participants will have the opportunity to discuss and plan how they will implement these tools.

To book a place Click here

Want to grow your business? Not sure about selling online? This workshop will arm you with valuable skills and information that will help you increase the effectiveness of your eCommerce presence.

What’s the best way to ell YOUR products online? The key to improving your eCommerce business is measuring its effectiveness you can then take steps to optimise it’s performance. Should you be using eBay or Amazon, neither or both? This workshop will also take you through the factors to consider whether you are setting up a new online business, or increasing the efficiency of an existing one.

This is a “DigitalBoost” event which is funded by Digital Scotland and is delivered by Business Gateway.

This workshop aims to improve your understanding of how search engines prioritise results.

The workshop will look at:

• How search engines work
• The importance of good copy and meta data
• Registering with major search engines
• Updating the site
• How to measure the improvement to your site

By the end of the workshop you will have the relevant knowledge to enable you to improve your search engine positioning.

To book a place Click here

Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content.

Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customers engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space”  that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement. It will equip you to amplify your brand and message, and to boost sales and profits.

This is a “DigitalBoost” event which is funded by Digital Scotland and is delivered by Business Gateway.

To book a place Click here

Find out the simple steps you can take to keep your business and it’s information safe. Safe from hackers, safe from cyber attack and safe from infringing the new General Data Protection Regulation.

Information is the lifeblood of any business, and keeping it safe allows your business to get the most from this vital digital resource. From steps you can take to reduce the harm if you are attacked, and steps you can take to be confident that you are compliant with GDPR.

Covering subjects such as passwords, anti-virus, malware, firewalls and user settings, knowing the do’s and don’ts of what tools to use, what practices to put in place, and what your people need to understand. This allows you to ensue your information is used only for what you want it to be used for and is vital for cyber security and compliance with GDPR. This workshop will hep you put your business on a much safer and more assured footing.

This is a “DigitalBoost” event which is funded by Digital Scotland and is delivered by Business Gateway.

To book a place Click here

This is an introductory workshop aimed at people who are interested in creating a podcast for their business or appearing as guests on other people’s podcasts.

This is an introductory workshop aimed at people who are interested in creating a podcast for their business or appearing as guests on other people’s podcasts. It will give you all the information you need to get started and a solid understanding of what podcasts can do for your business.

Your trainer, Colin Kelly, is a former broadcaster and journalist best known for his work with BBC Scotland and BBC Radio 5 Live. He also produces his own successful podcast and will share with you the secrets success and the equipment that can help, even if you’re on a very limited budget.

We’ll cover the basics such as how to set up and publish a podcast, simple steps you can take to improve the sound quality and how to use your voice and other techniques to keep your audience engaged. Simple production elements such basic editing and adding music will also be included.

You don’t need to bring anything with you as equipment will be provided on the day.

To book a place Click here

This workshop is the second of a 2-part series.

Having researched and planned your new venture in Workshop 1, you will leave this workshop with an understanding of the skills you need and the actions you need to take to market and manage your business. Ideally participants will have attended Workshop 1.

This workshop will:

• Provide an introduction to marketing
• Outline the basic elements of creating a marketing plan
• Highlight the key aspects which need to be managed in the business
• Outline the basic elements of how to manage the books

This half day workshop will be practical and results-oriented. After introducing each topic and explaining, the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

To book a place Click here

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage wit their target audience in order to boos conversions.

Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to fine and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook wit websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.

Delegates may wish to bring along their laptops so they can worm on their Facebook accounts during the workshop.

This is a “DigitalBoost” event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here

This workshop (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.

Google Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this workshop you’ll be comfortable reading, understanding and acting on analytics information.

You’ll be able to see at a glance where your website traffic comes from, and what this means for your company. Even more powerfully, you’ll be ready to use the data to improve our website’s effectiveness.

We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So when you develop your digital strategy you can be confident you will see results.#

Please note, participants must bring a laptop, tablet or smartphone to the workshop.

This is a “DigitalBoost” event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here