Be part of something bigger

In this workshop we will demonstrate how to create a Facebook business page from scratch to help you promote your products and services.

Learn about the differences between pages, groups and profiles and how to manage/update your page with confidence.

During this half-day workshop, we will show you how to:

• Create a Facebook business page (via your personal page).
• Add a cover/profile images.
• Add a Call to Action button (link to your website/email address/telephone number).
• How/what/when to Post via a desktop/laptop/tablet/phone
• How to like/comment/share posts etc.
• How to schedule posts
• How to source/find images to use in posts
• How to tag/people and businesses in posts.
• How to create and use hashtags (##’s).
• How to edit posts.
• How to pin posts.
• How to create an event

To book a place Click here

Bring your laptop and join us for a fantastic practical beginner’s workshop and learn how to design simple but beautiful graphics with Canva the FREE simple online tool.

Bring your laptop and join us for a fantastic practical beginner’s workshop and learn how to design simple but beautiful graphics with Canva the FREE simple online tool. These creations can then be used for marketing your business – online and off.

Create stunning images for presentations, your website/log email newsletters and any social media channels.

This workshop is not exclusively for online marketing, you will learn to create images for print as well – e.g business cards, flyers, posters or invitations.

At the end of this session, you will be able to edit pictures, design cover photos, collages and create stellar images to market your business both offline and on.

*Please note: Participants must bring along a laptop. This is a hands-on, practical course so some basic computer skills are essential.

To book a place Click here

Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learnhow to shoot, process and upload photos.

Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.

Discover the basic “does and don’ts” of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.

This is a “DigitalBoost” event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here

Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content.

Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you. It’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement. It will equip you to amplify your brand and message, and to boost sales and profits.

This is a “DigitslBoost” event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here

The workshop is aimed at established businesses which are looking to prepare their first self – assessment or alternatively require a refresher on completing.

The aims of this workshop is to allow the person to leave with a greater knowledge of how to complete a self – assessment form, to ensure they have the right information ready to complete self – assessment process, to ensure that they understand what to fill in and also to make sure that they are claiming for ever allowance that they should be. As a result of this session, delegates will be able to:

1. Determine who must complete a self – assessment tax return
2. Understand how and when to register for a self – assessment
3. Be aware of HRMC deadlines and penalties
4. Understand how to obtain an estimate of their income tax liability
5. Be able to complete the relevant sections of a self – assessment tax return for the business
6. Know where to go for further information, help and advice

To book a place Click here

If you are planning to grow your business over the next few years, this session will really get you thinking. This is a day out of the office to think about your future.

This workshop will look at good marketing & sales strategies & also come up with some quick wins to start moving you forward.

The content is based on current strategies marketing thinking & also practical knowledge of marketing communications & promotion online & offline. It positions marketing & sales within the business cycle & is ideal for SME’s to focus their business growth.

AM

• Realistic Marketing & sales – How it applies to a small business
• Ps of the marketing & sales mix – How research & insight, Product, Place, Price, Promotion, People, Presence, Process, Planet, Purple cow, Sales all interact
• Key ideas for activity in each of the Ps
• The concept of different target markets – thinking of customer groups into silos
• Research & Insight – understanding customer motivation, competitor activity etc
• Marketing actions plus template – usable after the course
• Quick wins at not cost to improve awareness & sales opportunity – first actions

PM

• Promote & Branding – how to create a brand & build positive awareness
• Creating key messages for different customer groups
• Communication & promotion
• Managing your marketing on a regular basis – resource & budget
• Evaluating the results for the next round of marketing activity

To book a place Click here

This workshop is the first of a 2-part series aimed at people who are planning to start or have just started a business of what to do. You will leave the workshop understanding the skills you need.

This workshop is the first of a 2-part series aimed at people who are planning to start or have just started a business of what to do. You will leave the workshop understanding the skills you need and the actions you need to take to start the business.

The workshop will help you understand:

• The main reasons businesses fail
• The importance of planning for success
• The importance of market research and how to do it
• What resources you will require
• The basic requirements for setting up e.g registration, insurance, tax & VAT

The half day workshop will be practical and results-oriented. After introducing each topic and explaining relevance, we will introduce tools that can be applied at that stage. Participants will have the opportunity to discuss and plan how they will implement these tools.

To book a place Click here

This course will assist new and existing businesses in developing a bookkeeping system and template that is suitable for their needs. Which can help reduce accountancy fees.

This workshop covers:

• Important accounting terms explained
• Which financial statements and statutory returns are relevant to your business
• The Profit & Loss Account
• The Balance Sheet
• The Cash Flow Statement
• The nature of VAT
• Recording transactions using Microsoft Excel
• Accounting Software

To book a place Click here

Video capture people’s attention online and is becoming increasingly important for engaging with potential, or real, clients.

Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage wit your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it with out special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See what editing apps are available and how to add music and subtitles.

This is a “DigitalBoost” event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place Click here