Be part of something bigger

Digital marketing can deliver real world business growth, and this workshop will show you a practical strategy for success.

This inspiring workshop will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads.

Successful strategies have three key elements: Content Creation, Content Publication and Content Amplification©. You will learn time-efficient techniques for developing these elements so you can confidently drive more traffic to your website.

We’ll help you understand the digital trends and equip you to work more strategically with the big search engines (Google, Yahoo and Bing) to improve the quality of your search results. We will show you how to plan more engaging email newsletters and posts on social media such as Facebook, Twitter and Google+.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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This workshop is the first of a 2-part series aimed at people who are planning to start or have just started a business and need to know the basics of what to do.

This workshop is the first of a 2-part series aimed at people who are planning to start or have just started a business and need to know the basics of what to do. You will leave the workshop understanding the skills you need and the actions you need to take to start their business.

This workshop will help you understand:

• the main reasons business fail
• the importance of planning for success
• the importance of market research and how to do it
• what resources you will require and
• the basic requirements for setting up e.g. registration, insurance, tax & VAT
• This half day workshop will be practical and results-oriented. After introducing each topic and explaining relevance, we will introduce tools that can be applied at that stage. Participants will have the opportunity to discuss and plan how they will implement these tools.

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