Be part of something bigger

Event details

This workshop is ideal for those looking to increase the effectiveness of their paid advertising and digital marketing strategy.

After completing this workshop you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.

The event also covers strategy, ad content guidelines and ad sizes, keyword planning, tracking and analysis to optimise your campaigns. You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns, pinpoint areas for improvement, and be on top of legal guidelines.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway in partnership with Scottish Enterprise and Highlands & Islands Enterprise.

Book this event here

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.

Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.

Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Book this event here

Want to boost your business with LinkedIn? We’ll take you beyond networking by showing you how it can market your products and promote your brand.

LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this workshop gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.

You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.

Note: If you are a beginner we recommend you attend our other workshop ‘Introduction to Social Media’ workshop prior to this. But please speak to your local Business Gateway office for more information if you are unsure.

Also, the value of the event will be enhanced if you can bring along your laptop or tablet so you can work on your LinkedIn account during the session.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

book this event here

This workshop is the first of a 2-part series aimed at people who are planning to start or have just started a business and need to know the basics of what to do.

This workshop will help you understand:

• the main reasons business fail
• the importance of planning for success
• the importance of market research and how to do it
• what resources you will require and
• the basic requirements for setting up e.g. registration, insurance, tax & VATThis half day workshop will be practical and results-oriented. After introducing each topic and explaining relevance, we will introduce tools that can be applied at that stage. Participants will have the opportunity to discuss and plan how they will implement these tools.

Book this event here

This workshop will help you get the most out of your smart phone or compact camera to take quality shots for your company website, social media pages or newsletters.

You don’t need an expensive camera to produce sharp and engaging photos that promote your business online, you just need to know what you’re doing with the camera you’ve got.To improve the quality of the pictures you take on your smartphone, you will learn the key elements professional photographers consider when creating an image, such as shot composition, focus, light, and vantage point.

You will learn about the best camera apps for giving you manual control over exposure, white balance and shutter speed, thus allowing you to change the look of the photo before you take it. You will also learn how to alter the look of your photos in post-production using editing apps to adjust colour, contrast and add graphics, making it perfect before you share it online.

We will also include an overview of sources of stock and royalty free photography such as pexels.com, pixabay.com and canva.com and outline how participants could create graphics, and infographics rather than ‘real life’ photography. The key points of the law of copyright as it applies to photography and images will also be covered.

Finally, you need to know what types of photographs will work for your business.We will look at different styles and possible subjects for your photography from corporate portraits to product shots to photographs that tell a story.

Book this event here

On 30th October we are bringing beReady to the Stag & Thistle, Stewarton.

This evening event will allow you to hear about how your business can benefit from the beReady programme as well as other business support services available through East Ayrshire Council.

You will also enjoy fund and informative workshop sessions of Facebook and LinkedIn from NS Design and Colin Kelly Media.

Deatails of the event are as follows:

Venue: Stag & Thistle, 8 Vennel Street, Stewarton

Date: Monday 30th October 2017

Time: 5pm to 7.30pm

Please register your attendance by clicking “Register Now” above.