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This webinar will simplify all the ‘tech talk’ and show you which types of ‘Keywords’ you should use and when, to really maximise your Search Engine Optimisation efforts.

Everywhere you turn, digital marketers are talking about the importance of keywords and although most of us are aware of the importance that keyword research plays in Search Engine Optimisation, not many of us are aware of how to identify the right keywords that will bring in the right traffic.

There are 9 types of keywords and different types should be used to target different audiences at each stage of the customer journey, in order to reach a broader range of people and increase your chances of securing a customer.

You will leave with an understanding of:

1. The 9 different types of keywords, what they are and when to use them
2. We will look at how to use both paid and free keyword research tools including:
   • Google Ads Keyword Planner
   • Google Trends
   • Google Suggest and Search Engine Results Pages for long tail keywords
   • How to Analyse Local Competitor Websites
   • Questions People Ask
3. Which keywords are more competitive and why
4. Where to put your keywords and how many to use
5. How to write your content based around the keywords you choose
6. How to identify the keywords that your site is already ranking for and how to get quick wins to increase search traffic
7. How to measure your keyword optimisation efforts
8. The cost of keywords should you choose to advertise

To book a place click here

This workshop is aimed at establishing businesses which are looking to prepare their first self-assessment or alternatively require a refresher on completing.

The aims of the workshop is to allow the person to leave with a greater knowledge of how to complete a self – assessment form, to ensure they have the right information ready to complete the self – assessment process, to ensure that they understand what to fill in and also to make sure they are claiming for every allowance that they should be. As a result of this session delegates will be able to:

1. Determine who must complete a self – assessment tax return
2. Understand how and when to register for self – assessment
3. Be aware of HMRC deadlines and penalties
4. Understand how to obtain an estimate of their income tax liability
5. Be able to complete the relevant sections of a self – assessment tax return for their business
6. Know where to go for further information, help and advice

To book a place click here

The power of business growth and change is just too good to be limited to the first few weeks of the year.

The power of business growth and change is just too good to be limited to the first few weeks of the year. Delivered by one of the most dynamic and engaging trainers around, this Cazbro workshop is your chance to learn how to keep your focus, hold on to your motivation and harness your personal power.

To book a place click here

A series of 3 webinars designed for people considering or in the process of starting their own business.

Webinar 2 focusses on the logistics of getting started to actually start your business, providing a plethora of information including comparison of different business structure, legal, insurance and tax requirements and support in forecasting and managing your finances. You will come away with a to do list to assist you to prepare for starting your business.

Having researched and planned your new venture in Workshop 1, you will leave this workshop with an understanding of the skills you need and the actions you need to take to market and actually start your business. Ideally participants will have attended Workshop 1.

This half day workshop will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

To book a place click here

For all the finance questions that are keeping you awake at night!

From sources of funding, cashflow, book-keeping, business structures, tax and reporting join our Accountancy and Tax expert Murray McKay and Claire MacLeod for an interactive Q & A session.

To book a place click here