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Use AI to support your SEO strategy, whether you’re focused on local, service-based, or eCommerce SEO. Learn how to write effective prompts to optimise pages and get visible on Google.

If you’ve ever typed a question into ChatGPT or Gemini and ended up with vague, unhelpful SEO advice, you’re not alone.

Whether you’re working on local SEO, traditional service-based SEO, or eCommerce SEO, this session will show you how to write effective prompts that actually help you move forward.

We’ll guide you through:

• Writing prompts to define your customer persona.
• Planning content that aligns with real search intent.
• Creating outlines, metadata, and internal linking prompts.
• Using AI to spot opportunities in your data and measure results.

You’ll leave with tested prompt templates and a repeatable system you can use in your business. No jargon, just strategic support from start to finish.

To book a place, click here.

This session will introduce you to free and low-cost tools for producing and editing both static and video content, alongside the best free stock image and video platforms to elevate your visuals.

You’ll learn by doing – with live demonstrations, simple frameworks, and guided exercises to help you confidently create engaging content that supports your goals.

Perfect for beginners and busy professionals, this session will show you how to:

• Generate content ideas that align with your brand and audience.
• Create and edit visuals (both static and video).
• Repurpose and reuse content across different platforms.
• Build confidence in your tone of voice and messaging.

Whether you’re creating content for a business, charity, or personal brand, you’ll leave with practical tools, tips, and a head start on your next piece of content.

To book a place, click here.

Google Search is no longer just a list of links or Google Business Profiles, Google’s AI Overviews and AI Mode now generate a written answer at the top of the page.

Crucially, that AI answer doesn’t just pull from a business’s Google Business Profile – it cross-checks information across websites, reviews, directories, and social platforms like Facebook to decide who to name and trust. A business with a strong GBP but a neglected or inconsistent Facebook page can lose ground; one that’s consistent everywhere gains an edge.

This session will help business owners understand what’s changed, why it matters for whether they get found at all, and the practical steps to make sure their business is the one AI recommends.

To book a place, click here.

Discover how Generative AI can help you plan, create and improve your marketing content. This practical workshop explores AI tools for writing, images, video and more, helping you create better content.

Artificial Intelligence is transforming the way businesses create content. From brainstorming ideas and writing social media posts, to generating images, videos, presentations and more, today’s AI tools can dramatically speed up the creative process.

In this practical workshop, we’ll explore how small businesses can use Generative AI to create engaging marketing content, while also understanding its limitations, risks and the importance of keeping a human in the loop.

We will cover:

• What Generative AI is, and how it can support your content creation.
• How to get better results from AI through effective prompting.
• Using AI to brainstorm and plan content ideas.
• Creating written content including social media posts, blogs, emails and web copy.
• Generating and editing images and other visual content.
• Exploring AI powered video, audio and multimedia creation.
• Repurposing one piece of content into multiple formats and channels.
• Understanding the risks, limitations and responsible use of AI-generated content.
• Practical demonstrations of some of the latest AI tools and capabilities.

Whether you’re completely new to AI or already experimenting with tools such as ChatGPT, this workshop will give you practical ideas, techniques and examples that you can start applying to your own business straight away.

The aim isn’t to let AI replace your creativity. It’s to help you create better content, more efficiently, while keeping your own knowledge, personality and brand at the heart of it.

To book a place, click here.

This session explains which business costs can be claimed, the records you need to keep, and common mistakes to avoid, helping you stay compliant and maximise allowable expenses.

Are you unsure which business expenses you can claim and which costs are not allowable? Understanding the rules around business expenses is a key part of managing your finances and ensuring your business remains compliant.

This informative webinar will provide an overview of allowable business expenses for self-employed individuals and small business owners. You’ll learn what can and cannot be claimed, how to keep accurate records, and the importance of separating personal and business costs.

During this session, we’ll cover:

• What qualifies as a business expense.
• Common allowable expenses, including travel, equipment, office costs, marketing and professional services.
• Expenses that cannot be claimed.
• Record-keeping requirements and best practice.
• Using expenses to reduce your taxable profit.
• Common mistakes and how to avoid them.

By the end of this webinar, you’ll have a clearer understanding of business expenses and the confidence to manage your records effectively, helping you make informed financial decisions for your business.

Who should attend? Start-up businesses, sole traders, and small business owners who want to improve their understanding of business finances and ensure they are claiming expenses correctly.

To book a place, click here.

Learn how to use AI tools to plan, create and schedule a full month of social media content in just one day. This session is ideal for small business owners who want to save time creating online.

Maybe you’ve started to dabble in artificial intelligence and are looking to improve your skills to generate content for your brand? Keeping up with social media can feel like a full time job, especially when you’re already spinning plates. If this sounds like you, this session will blow your mind.

Tis mini-course will show you how to use free and low-cost AI tools to plan and create an entire month’s worth of content in one focused day, without sacrificing quality or authenticity.

Designed for busy people and those looking to grow their business, this practical webinar helps you streamline your content creation and avoid the last-minute panic of “what do I post today?”.

You’ll learn:

• How to brainstorm content ideas with AI (including ChatGPT).
• Building a simple content plan that works for your business.
• Writing captions and creating visuals with AI tools.
• Ways to stay consistent with your brand voice.
• How to schedule social posts in advance to save even more time!

This session is all about working smarter, not harder. If you struggle with staying consistent on social media, or just want to free up your time for the parts of your business you love, this approach will change the way you work.

To book a place, click here.

Getting HR Ready for 2027 explores upcoming employment law changes, workplace trends and HR best practice, helping businesses prepare, stay compliant and build a resilient workforce for the future.

As employment legislation continues to evolve, it is essential for businesses to stay informed and prepared. This practical workshop will help employers understand the key HR trends, legislative changes, and workforce challenges expected to shape the workplace by 2027.

Delivered by HR specialists, the session will explore areas such as recruitment and retention, employee wellbeing, flexible working, workplace policies, and emerging employment law developments. Attendees will gain practical guidance on reviewing their current HR practices, mitigating risks, and building a strong people strategy for the future.

Whether you’re a start up, growing business, or established employer, this workshop will provide valuable insights to help you create a compliant, resilient, and productive workplace.

Topics covered:

• Employment law updates and future changes.
• Recruitment and retention strategies.
• Flexible and hybrid working considerations.
• Employee wellbeing and engagement.
• HR policies and compliance.
• Preparing your workforce for the future.

Who should attend? Business owners, managers, supervisors, and anyone with responsibility for managing employees.

To book a place, click here.

Learn how to speak confidently and authentically on camera to create engaging content for your business.

This practical webinar will help you overcome those barriers and develop a ;simple, repeatable approach to creating talking-head videos that build trust and showcase your expertise.

You’ll learn how to:

• Speak more naturally and confidently on camera without sounding scripted or robotic.
• Create videos more quickly by using simple structures and planning techniques.
• Build trust with potential customers by sharing your expertise in a clear and authentic way.
• Find an approach that suits your personality, whether that’s using a teleprompter, bullet points or speaking freestyle.
• Create more video content consistently without overthinking every recording.

By the end of the session, you’ll be able to:

• Structure short talking-head videos that keep viewers watching.
• Write simple scripts and prompts that sound natural when spoken aloud.
• Use teleprompter apps effectively and understand when they’re helpful.
• Speak with confidence, authenticity and energy on camera.
• Use practical techniques to manage nerves and self-consciousness.
• Understand current trends such as conversational and informal “yapping” style videos.
• Set up your smartphone, camera position, lighting and background for a professional look.
• Improve your eye contact, body language and delivery.
• Record videos that are ready for social media, websites and marketing campaigns.

To book a place, click here.

Learn how to edit videos using your phone. This session will introduce simple mobile video editing tools and techniques to help you create engaging content for social media, marketing and business promotion.

Video content is one of the most effective ways to engage customers and promote your business online, and you don’t need expensive equipment or advanced skills to get started.

This session will show you how to edit high-quality videos using your smartphone or tablet. You’ll learn how to turn raw footage into polished content using easy-to-use mobile editing apps and techniques that can save time while improving the impact of your videos.

During this session, you’ll explore:

• The best mobile video editing apps for beginners.
• Cutting and trimming clips effectively.
• Adding transitions, music, captions and branding.
• Creating videos for social media platforms.
• Improving video quality and viewer engagement.
• Exporting and sharing content across digital channels.

Whether you’re creating content for Facebook, Instagram, LinkedIn, TikTok or your website, this workshop will provide the confidence and skills you need to edit videos quickly and effectively from your mobile device.

Ideal for business owners, start-ups and anyone looking to enhance their digital marketing through video content.

To book a place, click here.

Learn how to stand out, connect with purpose, and turn LinkedIn form a passive CV into a powerful networking and marketing tool.

Linkedin is more than just an online CV – it’s one of the most powerful platforms for building business connections, generating leads, and growing your personal or professional brand. Bust most small business owners don’t use it to its full potential.

This hands-on session will walk you through how to improve your Linkedin profile and use the platform more strategically #to make real connections with people who matter to your business.

You’ll learn:

• How to optimise your LinkedIn profile so it’s clear, creditable, and compelling.
• What makes a good first impression on LinkedIn (and what to avoid).
• Ways to grow your network organically – without spamming.
• How to engage with the right content and start real conversations.
• Tactics for getting found by the people you want to do business with.

Whether you’re brand new to LinkedIn or you’ve had a profile for years but felt like you never quite “got it!, this course will help you use the platform with more purpose – and see better results from the time you spend there.

To book a place, click here.

Discover how to generate free coverage in newspapers and on radio and television along with a look at other valuable PR tools to help raise your profile.

Former journalist Colin Kelly will show you how to identify and develop the most interesting stories within your business and then use them to achieve free, positive coverage in the mainstream media.

Topics covered include:

• How the media works and how it can help small businesses.
• What makes an interesting story?
• How to define your key messages.
• Speak about your business with confidence.
• Improve your television and radio interview skills.
• Take control and make sure you’re not misquoted.
• Write press releases that get used by the media.
• Build a “media friendly” strategy for your business.

To book a place, click here.

Social media algorithms may keep changing, but the principles behind content that gets noticed, watched and shared are surprisingly consistent.

This session is designed to help businesses create smarter, more engaging content without constantly chasing the latest social media trend.

We’ll explore what really influences reach and engagement, why some posts perform while others disappear, and how to create content that works for both the algorithm and the people you actually want to reach.

From attention-grabbing hooks and short-form video to storytelling, search-friendly content and calls to action, you’ll build a practical playbook you can use across Instagram, Facebook, TikTok and LinkedIn.

During this session, you’ll learn how to:

• Understand what social media algorithms are looking for.
• Create stronger hooks that stop the scroll.
• Identify the content formats most likely to generate attention and engagement.
• Turn one idea into multiple pieces of content.
• Use Reels and short-form videos more effectively.
• Create content people will want to save, share and respond to.
• Write captions and calls to action that encourage interaction.
• Balance promotional content with content that builds trust and interest.
• Develop a realistic content plan you can actually maintain.
• Use insights and analytics to understand what’s working = and what to change.

You’ll leave with a clearer content strategy, practical ideas you can start using immediately and your own content playbook for creating social media that works harder for your business.

To book a place, click here.

Discover how AI is transferring search and SEO in 2027. Learn the key changes affecting online visibility, what still works, and how to adapt your strategy for future search trends.

SEO is evolving rapidly as artificial intelligence becomes a central part of people search, discover information and make purchasing decisions. In 2027, businesses are no longer competing solely for visibility in traditional search engine results. They must also consider AI-generated answers, conversational search experiences, AI Overviews, shopping recommendations, multimodal search and the growing number of platforms consumers use throughout their decision-making journey.

This session explores the major ways AI is reshaping SEO and what these changes mean for businesses in practical terms. Participants will learn how search behaviour is shifting from short keyword-based queries to more detailed questions, comparisons, recommendations and conversational interactions. Understanding these changes can help businesses create content that better matches user interest and improves visibility across modern search experiences.

We’ll discuss how AI-driven search is changing traditional SEO metrics. While ranking and traffic remain important, businesses must increasingly focus on brand visibility, mentions, citations, engagement, recommendations and conversations across a broader search ecosystem.

By the end of this session, participants will have practical insights and actionable steps to adapt their SEO strategy and improve online visibility in the AI-driven search landscape of 2027.

To book a place, click here.