Events

Harness the power of TikTok for your business and learn practical techniques to create engaging content and grow your audience.

TikTok isn’t just for dance trends and lip-synching videos. It offers a fantastic opportunity to engage with your customers and increase your business’s online reach. In this hands-on workshop, learn how to create bitesize communication on one of the most popular social platforms.

We will cover:

• How to optimise your TikTok account for the best results with video.
• How to discover and leverage the latest trends on TikTok.
• Ideas for creating content that entertains, inspires, or educates your audience, with plenty of examples given.
• How to increase engagement and reach by focusing on structure, duration, titles, and understanding the algorithm.
• The best equipment, apps and workflow to create bitesize vertical videos for TikTok.

Join us for this interactive workshop and leave with practical skills and knowledge to boost your business’s presence on TikTok.

To book a place, click here.

Business must focus not just on growth but on sustainability and survival. We will deliver among other items a guide to the 8 Steps to Survivability.

Government and economic changes are a constant, however growth for the economy is still on the cards, this could be a year for economic recovery, but for now, the evidence about the Scottish economy points more to uncertainty, fueled by business concerns about recruitment and cost of employees, “extreme cost pressures” and inflation. Therefore, business must focus not just on growth but on sustainability and survival. We will deliver among other items a guide to the 8 Steps to Survivability.

Learning objectives

This workshop will:

• To understand “why are we here”.
• What does it take to survive in today’s business climate.
• Understand the key tasks every business manager needs to manage to tackle the cost of doing business.
• Have ‘walked through’ a series of pragmatic Top Tips on how to address challenges faced.
• Ways to develop and grow, and avoid the survival trap.

Looking at many aspects from what could help drive business survival through to installing greater efficiency and effectiveness. Considerations of how improving productivity can be a real move towards survivability.

To book a place, click here.

This is an introductory workshop aimed at people who are interested in creating a podcast for their business or appearing as guests on other people’s podcasts.

It will give you all the information you need to get started and a slight understanding of what podcasts can do for your business.

Your trainer, Colin Kelly, is a former broadcaster and journalist best known for his work with BBC Scotland and BBC Radio 5 Live. He also produces his own successful podcast and will share with you the secrets of success and the equipment that can help, even if you’re on a very limited budget. We’ll cover the basics such as how to set up and publish a podcast, simple steps that you can take to improve the sound quality and how to use your voice and other techniques to keep your audience engaged. Simple production elements such as basic editing and adding music will be included.

You don’t need to bring anything with you as equipment will be provided on the day.

To book a place, click here.

In this session, we start with practical guidance in closing techniques, buying signals, negotiation, link selling, – key elements that have proven to increase sales.

Close more sales! This Dynamic Sales session tackles sales from the end of the sale, the close. This is the area which seems to cause issues for people when in selling mode.

The programme is packed with selling techniques which you can use in your business immediately and is useful for business owners and others in your team who must be able to convince and gently persuade customers to buy your goods and services.

In this session online, we start with practical guidance in closing techniques, buying signals, negotiation, link selling, – key elements that have proven to increase sales.

We then look at a thorough grounding in all other aspects of the sales process, how to engage well, what to say, how to question, develop key messages etc. Delegates leave with several sales points to try; more confidence; and a willingness to chase and close each sales opportunity.

To book a place, click here.

This workshop aims to provide you with an understanding as to why a digital competitor analysis is vital for your own organisation.

This workshop aims to provide you with an understanding as to why a digital competitor analysis is vital for your organisation and how to go about conducting one, using a range of free tools and techniques to truly help you understand how you compare.

In the connected digital world, your competitors are literally one click away. Make no mistake that your customers of the future will click that link, and compare how you shape up.

Understanding your competitors is vital in helping you position your own business. The traditional SWOT analysis has helped form marketing strategies for decades, but to truly stand out in today’s digital market, you need to dig deeper into the digital footprint of your direct and in-direct competitors, knowing where you excel, but also where you fall flat.

From the design of their websites, to how they rank in Google. From the social platforms they invest in, to what they actually say on them. Your competitors’ ratings and reviews impact YOU, and knowing what their customers say about them is an opportunity to improve your own business.

To book a place, click here.

As small business owners we want to be “seen to be green” and would like to do more to help the planet but often we don’t know where to start and just don’t have the time to do things differently.

As small business owners we want to be “seen to be green” and would like to  do more to help the planet but often we don’t know where to start and just don’t have the time to do things differently.

You will leave this webinar with top tips and a checklist that all businesses can use for adopting more sustainable practices in your business and that aren’t just good for the planet but could also work wonders for your brand reputation and your bottom line!

Topics covered during this session will include:

• Understanding the size of the problem.
• How we all need to take ownership for improving sustainability.
• To Top Tips for Going Green.
• A framework for taking action.

To book a place, click here.

This session will demonstrate how hiring HR practitioners can structure and conduct interviews effectively, develop appropriately levelled questions, assess candidates objectively and reduce bias.

We will be working through real life scenarios and exercises whilst examining best practices to develop confidence and consistent selection decision making. It is best suited for those who wish to enhance the candidate experience to get the best from future employees at the point of assessment. The main areas covered will be:

Overview

• Understanding the importance of the whole end to end process.
• Evaluating job descriptions and job advertisements.

Preparing for the Selection Methodology

• Selecting the correct methodology.
• Common Pit Falls

Interview Techniques

• Building Rapport.
• Unconscious Bias.
• Appropriate Questioning.
• Active Listening.
• Evaluating fairly.

Post Interview Practices

• Effective feedback and appropriate paperwork.
• Decision making and sharing outcomes.

To book a place, click here.