Every business needs to promote/communicate their products and services and this session provides a list of no/low cost techniques to follow.

We cover food, drink, tourism, as well as a number of other sectors. This covers:

• Principles of promotion – media selection for the right audience and repetition.
• Understanding your target markets and how they consume information.
• Creating the right content and messages, good photography etc.
• Selecting appropriate media formats (online and offline).
• Calls for action.
• Planning and scheduling through the year for constant visibility.
• Action plans, time and budget considerations.
• Discussion on Ayrshire Manufacturing Investment Corridor and potential support and engagement.

To book a place, click here.