First Saddlery

Established in 2011, First Saddlery is a premier supplier of equestrian safety products and casual wear in the UK.

With a dedicated team of three employees, including key business personnel Karene Wallace and Alex Scott, the company has successfully expanded its reach to international markets, exporting to Germany and America.

As a well-established retail business situated within a show centre, First Saddlery caters to a broad range of equestrian activities, providing top-notch safety gear and casual wear.

The challenge

First Saddlery had thrived on its physical presence, with customers travelling from all over the UK to visit their shop.

Despite this success, the company’s online platform had not been able to replicate this experience or generate significant sales. The outdated website lacked essential features such as multiple payment options, loyalty schemes, and an efficient product showcase, limiting their ability to attract and serve customers online.

The solution

Recognising the potential for growth through an improved online presence, First Saddlery sought the support of East Ayrshire Council and received a Community Wealth Building grant to assist with their business development project.

With the grant, the company aimed to revamp their website and enhance their digital marketing strategies. They enlisted the expertise of a local design consultancy, who advised ways to better utilise marketing tools and improve the user experience.

Impact of the Community Wealth Building Grant

The funding and consultancy support had a transformative impact on First Saddlery’s business.

The new website facilitated a significant increase in online sales, reaching customers beyond their local area and attracting international buyers. With a modern website, the company could leverage advanced marketing tools to create engaging campaigns, boosting their online visibility and attracting new customers.

Karene Wallace, co-owner of First Saddlery, shared her enthusiasm about the support received:

“The grant from East Ayrshire Council has been a game-changer for us. The consultancy opened our eyes to the possibilities of a robust online presence. We are now able to reach a broader audience and provide our loyal customers with the same excellent service online as we do in-store.

Alex Scott also expressed her gratitude:

This project has allowed us to significantly increase our turnover and even plan for additional staff. The community support has been incredible, and we are excited about the future growth of First Saddlery.”

Meeting the Community Wealth Building Agenda

The project aligns seamlessly with the Community Wealth Building agenda by promoting local economic growth, enhancing digital infrastructure, and fostering community resilience.

By upgrading their website and expanding their online presence, First Saddlery has been able to:

1. Generate Local Employment: The projected growth in online sales is expected to create new job opportunities within the local community, contributing to local economic stability.
2. Support Local Suppliers: With increased sales and a robust online platform, First Saddlery can strengthen partnerships with local suppliers and offer drop shipping options, further embedding wealth within the community.
3. Enhance Community Engagement: The upgraded website allows First Saddlery to better engage with their customers through online loyalty schemes and discounts, including those for NHS and Scottish Police Recreation Association (SPRA) members, fostering a sense of community and loyalty.

Conclusion

First Saddlery’s case illustrates the profound impact of targeted support and strategic investment in digital infrastructure.

The assistance from East Ayrshire Council has enabled the company to overcome their online challenges, resulting in substantial business growth and enhanced customer satisfaction. This transformation underscores the importance of community support in fostering local businesses and driving economic development, perfectly aligning with the principles of the Community Wealth Building agenda.

By enhancing their digital presence, First Saddlery has not only expanded its market reach but also reinforced its commitment to the local community, showing how businesses can thrive with the right support and strategic investments.