A visitor destination with so much to offer

East Ayrshire - Tourism

There are many good reasons a tourism-based business can find success in East Ayrshire. The area offers an attractive combination of history and heritage, cultural venues and visitor attractions.

East Ayrshire has a lot to offer its visitors – including a natural environment that is perfect for a range of outdoor activities and recreation. This is an established and diverse sector to be part of, with a variety of 4-star hotels, boutique bed & breakfasts and self-catering accommodation to suit every budget.

It is not surprising that tourism contributes £64m to the East Ayrshire economy in revenue and jobs. This sector is set to grow, with firm plans in place to significantly develop the tourism industry.

Some key attractions

  • Dumfries House, near Cumnock is one of Britain’s most beautiful stately homes
  • The Palace Theatre and Grand Hall complex, Kilmarnock, offers year-round entertainment, including music, comedy and drama
  • Dean Castle, Kilmarnock, is a 14th century castle with historic weapons, armour and musical instruments
  • The Barony A Frame is a preserved headgear from the town’s old colliery
  • Rowallan Castle, north of Kilmarnock, is newly refurbished with a golf course designed by Colin Montgomerie
  • The Dick Institute gallery and museum is the largest in Ayrshire
  • The Burns Monument Centre is a unique venue, attracting visitors from around the globe who are keen to trace their Scots ancestry


Keep up-to-date with the latest events and upcoming workshops with our event calendar.

Property search


There is also a property search facility that can help you find the premises that are right for your business.

Case studies

Hear for yourself some success stories from East Ayrshire businesses, and discover why they thrive here.

Business directory

Use our directory to find out more about the many different businesses that are established in East Ayrshire.