march, 2019

14mar1:30 pm4:00 pmBusiness Gateway Workshop - Producing Engaging Online Content (Intermediate) - DigitalBoost

Event Details

Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content.

Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customers engagement and help you stand out from your competitors. If you can provide easily accessible evidence¬†that you are an expert in your field, or are able to provide an attractive “space”¬† that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement. It will equip you to amplify your brand and message, and to boost sales and profits.

This is a “DigitalBoost” event which is funded by Digital Scotland and is delivered by Business Gateway.

To book a place Click here

 

Time

(Thursday) 1:30 pm - 4:00 pm

Location

The Quay Zone

Knockcushan Street

Organizer

Maureen Deans01563 576987

Business Directory

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