Brand Personification is one of the key strategies that can help you improve your social media success.

Developing your Brand will help you develop your brand’s personality. Consider the intent of our potential market audience when they log onto social media? It’s not to buy from your business, but to catch up friends, discover “their” news and then perhaps, discover new products, trends, services or experiences. Humanising your brand can help you capitalise on the opportunities social media communication platforms offer businesses and also support you in identifying content and conversation that will connect with your audience.

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