If you are planning to grow your business over the next few years, this session will really get you thinking. This is a day out the office to think about your future.

This workshop will look at good marketing & sales strategies & also come up with some quick wins to start moving you forward.

The content is based on current strategies marketing thinking & also practical knowledge of marketing communications & promotion online & offline. It positions marketing & sales within the business cycle & is ideal for SME’s to focus on their business growth.

AM

• Realistic Marketing & sales – How it applies to a small business
• Ps of the marketing mix & sales – How research & insight Product, Price, Place, Promotion, People, Presence, Process, Planet, Purple cow,. Sales at interact.
• Key ideas for activity in each of the P’s
• The concept of different target markets – thinking of customer groups into silos
• Research & Insight – understanding customer motivation, competitor activity etc
• Marketing action plans template – useable after the course
• Quick wins at no cost to improve awareness & sales opportunity – first actions

PM

• Promotion & Branding – how to create a brand & build positive awareness
• Creating key messages for different customer groups
• Communication & promotion
• Managing your marketing on a regular basis – resource & budget
• Evaluating the results for the next round of marketing activity

To book a place Click here