june, 2019

05jun9:30 am4:30 pmBusiness Gateway Workshop - Marketing Strategy for Growth

Event Details

If you are planning to grow your business over the next few years, this session will really get you thinking. This is a day out the office to think about your future.

This workshop will look at good marketing & sales strategies & also come up with some quick wins to start moving you forward.

The content is based on current strategies marketing thinking & also practical knowledge of marketing communications & promotion online & offline. It positions marketing & sales within the business cycle & is ideal for SME’s to focus on their business growth.


  • Realistic Marketing & sales – How it applies to a small business
  • Ps of the marketing mix & sales – How research & insight Product, Price, Place, Promotion, People, Presence, Process, Planet, Purple cow,. Sales at interact.
  • Key ideas for activity in each of the P’s
  • The concept of different target markets – thinking of customer groups into silos
  • Research & Insight – understanding customer motivation, competitor activity etc
  • Marketing action plans template – useable after the course
  • Quick wins at no cost to improve awareness & sales opportunity – first actions


  • Promotion & Branding – how to create a brand & build positive awareness
  • Creating key messages for different customer groups
  • Communication & promotion
  • Managing your marketing on a regular basis – resource & budget
  • Evaluating the results for the next round of marketing activity

To book a place Click here


(Wednesday) 9:30 am - 4:30 pm


Burns House

Ayr KA7 1UT


Maureen Deans01563 576987

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