june, 2019
03jun1:30 pm4:30 pmBusiness Gateway Workshop - Making the Most of Exhibitions
Event Details
For the smaller business wanting to grow, exhibitions and the events are a key way to meet customers and create a brand presence for your business. Many successful operators first
Event Details
For the smaller business wanting to grow, exhibitions and the events are a key way to meet customers and create a brand presence for your business. Many successful operators first meet the customers.
The session looks at how to find the exhibition or event that is right for you, create a stand that stands out and trains you the standholder, how to sell your products and services effectively on stand. Statically, you only have a tenth of a second to stop customers so you need to be well prepared for the show.
This programme looks at 4 key areas:
- Planning and build up
- Pre – show publicity
- Working the stand on the days of the show
- Following up leads
This is practical and interactive session which allows you to rehearse your technique – we know this has he benefits on exhibition days and lets you “hit the ground running” full of confidence.
Key skilled rehearsed:
- How to identify the right show
- Clarifying objectives
- Promotional planning – before the show
- Stopping visitors – techniques, opening lines, dealing with 2 contacts at the same time, qualifying prospects quickly
- The Sales Ladder, two way communication, listening skills
- Presenting products well
- Identifying buying signals
- Closing the sale/appointment
- Dealing with timewasters
- Quiet stands
- Busy Stands
- Recording information
- Keeping alert
- Evaluation techniques
- Follow up procedure
To book a place Click here
Time
(Monday) 1:30 pm - 4:30 pm
Location
Business Gateway Office (Irvine)
22 Quarry Road
Organizer
Maureen Deans01563 576987