june, 2019

03jun1:30 pm4:30 pmBusiness Gateway Workshop - Making the Most of Exhibitions

Event Details

For the smaller business wanting to grow, exhibitions and the events are a key way to meet customers and create a brand presence for your business. Many successful operators first meet the customers.

The session looks at how to find the exhibition or event that is right for you, create a stand that stands out and trains you the standholder, how to sell your products and services effectively on stand. Statically, you only have a tenth of a second to stop customers so you need to be well prepared for the show.

This programme looks at 4 key areas:

  1. Planning and build up
  2. Pre – show publicity
  3. Working the stand on the days of the show
  4. Following up leads

This is practical and interactive session which allows you to rehearse your technique – we know this has he benefits on exhibition days and lets you “hit the ground running” full of confidence.

Key skilled rehearsed:

  • How to identify the right show
  • Clarifying objectives
  • Promotional planning – before the show
  • Stopping visitors – techniques, opening lines, dealing with 2 contacts at the same time, qualifying prospects quickly
  • The Sales Ladder, two way communication, listening skills
  • Presenting products well
  • Identifying buying signals
  • Closing the sale/appointment
  • Dealing with timewasters
  • Quiet stands
  • Busy Stands
  • Recording information
  • Keeping alert
  • Evaluation techniques
  • Follow up procedure

To book a place Click here


(Monday) 1:30 pm - 4:30 pm


Business Gateway Office (Irvine)

22 Quarry Road


Maureen Deans01563 576987

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