Part 1 (morning) – Strategic Marketing and Sales

Marketing and sales – How it applies to a small business – a realistic view; ‘P’s of the marketing & sales mix- How research and insight, Product, Price, Place, Promotion, People, Presence, Process, Planet, Purple cow, Sales all interact; Key ideas for activity in each of the ‘p’s. The concept of different target markets – thinking of customer groups into silos; Research and insight – understandingcustomer motivations, competitor activity etc. Marketing action plans template – usable after the course. Quick wins at no cost to improve awareness and sales opportunity – first actions

Part 2 (afternoon) Marketing Communication and how to maximise the effect!

Promotion & Branding – how to create a brand and build positive awareness, Creating key messages for different customer groups, Communication and promotion (offline and online) – the right formats – how to select and when to use. Managing your marketing on a regular basis – resource and budget. Evaluating the results for the next round of marketing activity

A light lunch will be served