The way businesses communicate has changed. It’s harder to get the attention of potential clients and harder still to keep that attention and get them to do what you want.

Many businesses struggle with an out of date, formal writing style that is no longer effective.

In short, they come across as boring. Whether you are producing proposals for potential clients, entering awards, writing social media profiles or revamping the home page on your website, you’ll learn how to produce copy that keeps audiences engaged and gets the results you want.

The session will also cover style and tone, persuasive writing techniques, how to write adverts and the essential questions your website should answer. Your trainer, Colin Kelly is a former broadcaster and journalist who now runs his own business helping organisations of all shapes and sizes tell powerful stories about themselves.

The session includes writing exercises which you’ll receive feedback and coaching on. You may wish to bring a laptop.

Book event here