A workshop for people currently using email as part of their digital marketing strategy and who want to improve their understanding of how to boost engagement, conversion and sales.

By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness.

The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. It will help you identify the different components of a successful email campaign, including design, HTML v text and other formats. We will also look at how best to structure tests and analyse the results, how to combine social media with email marketing, and optimising and measuring industry benchmarks. Legal requirements will also be covered.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway in partnership with Scottish Enterprise and Highlands & Islands Enterprise.

Book this event here