Every business needs to promote/communicate their product and services and this session provides a list of no/low cost techniques to follow.

We cover food, drink, tourism, as well as a number of other sectors. This covers:

• Principles of Promotion – media selection for the right audience and repetition
• Understanding your target markets and how they consume information
• Creating the right content and messages, good photography etc
• Selecting appropriate media formats (online and offline)
• Calls to action
• Planning and scheduling through the year for constant visibility
• Action plans, time and budget considerations
• Discussion on Ayrshire Manufacturing Investment Corridor and potential support and engagement

To book a place, click here.