february, 2024

13feb9:30 am12:30 pmBusiness Gateway Workshop - Promotion on a Shoestring

Event Details

Every business needs to promote/communicate their product and services and this session provides a list of no/low cost techniques to follow.

We cover food, drink, tourism, as well as a number of other sectors. This covers:

  • Principles of Promotion – media selection for the right audience and repetition
  • Understanding your target markets and how they consume information
  • Creating the right content and messages, good photography etc
  • Selecting appropriate media formats (online and offline)
  • Calls to action
  • Planning and scheduling through the year for constant visibility
  • Action plans, time and budget considerations
  • Discussion on Ayrshire Manufacturing Investment Corridor and potential support and engagement

To book a place, click here.


(Tuesday) 9:30 am - 12:30 pm


Ayr College

Darn Park


Lynsey Garrick01563 576481 Ingram Enterprise Centre, 30 John Finnie Street Kilmarnock KA1 1DD

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