This programme has been called a cornerstone for growth and is a fascinating session for businesses to grow using good marketing and sales techniques.

This session will include all food & drink, tourism as well as other sectors. The principles are cross sectoral so do apply to many. Relevant ideas will be provided to each business on the day.

What we will cover:

• Understanding different target markets and how they buy
• Food and Drink markets in the UK as well as other sectors
• The marketing mix and how to use it
• Products and services
• Pricing in the marketplace
• Distribution and routes to market
• Communications and Brand Management
• Easy Ordering Process
• Plant and sustainability credentials
• Sales techniques
• Pulling a plan together
• Discussion on Ayrshire Manufacturing Investment Corridor and potential support and engagement

To book a place, click here.