Looking to implement paid-for advertising as part of your digital marketing activity or got some basic experience but looking to optimise the channel? This session is for you.

We will cover:

• The principles of online advertising
• Planning techniques
• A practical demonstration of how to set up paid for advertising across Facebook, Twitter & Google Ads
• How to measure and evaluate the performance using advertising platform metrics and Google Analytics

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place click here.