Learn the ‘Talk to the Tool’ secrets that turn ChatGPT or Gemini into your most senior marketing employee one that analyses your competitors, spots your best SEO opportunities.

Most business owners treat AI like a search engine – they ask it a short question and get a generic, boring answer. But when you learn how to “Prompt,” you’re not just searching; you’re delegating.

We’ll show you how to use Google’s own “Role-Context-Task” framework to get high-quality marketing results in seconds. Whether you need to write product descriptions that sell or blog posts that show up in AI search results, the secret is in how you “talk” to the tool.

In this session, we will cover:

• The 3-Step “Perfect Prompt” Formula: How to give instructions so clear that the AI gets it right the first time.
• Creating Your Brand’s “Voice”: How to train the AI to sound like you, not a robot.
• The “SEO Shortcut”: How to prompt AI to find the questions your customers are asking and write the answers for you.
• Beyond Writing: Using prompts to analyse your competitors and find gaps in your local market.
• AI as a “Thought Partner”: How to brainstorm business ideas and social media plans when you’re stuck.

Participants will:

• Save 5+ Hours a Week: Automate the repetitive writing tasks that clutter your to-do list.
• Build a “Prompt Library”: Walk away with a “cheat sheet” of copy-and-paste instructions tailored for e-commerce and Local shops.
• Improve Content Quality: Stop producing “AI-sounding” text and start creating content that actually connects with customers.
• Master the “Agent” Mindset: Learn to treat AI as an assistant you manage, rather than a tool you struggle with.

To book a place, click here.