In this session you’ll define a style and tone of voice that makes it easier to create consistent content, build trust, and strengthen customer loyalty driving an increase in sales.

Bring your brand to life and boost conversions

“A strong brand personality – one that resonates emotionally – can boost customer lifetime value (i.e sales) by over 30% and is a key driver of enduring loyalty”.

In this practical workshop, delegates will focus on developing a clear brand persona designed to build stronger relationships, enhance reputation, and drive sales. The session will guide participants through selecting a brand archetype, establishing tone-of-voice principles that reflect their organisation’s values and ambitions and how to turn this into marketing content.

Each delegate will be provided with a Brand Personality Canvas template to capture their work during the session. By the end of the workshop, participants will leave with a completed brand persona framework that makes it easier to create consistent content, build trust, and strengthen customer loyalty driving an increase in sales.

To book a place, click here.