Events at this location

This workshop is aimed at new and existing businesses which are looking to use Xero to manage their bookkeeping or would like a refresher on how to use Xero.

Delegates will leave this course with a greater knowledge of what cloud accounting is and how it is beneficial for your business. We will look specifically at the accounting software Xero in detail including how to set up a Xero account, link and reconcile bank accounts, create and personalise sales and purchase invoices, view relevant reports and use contacts feature.

As a result of this session, delegates will be able to:

• Set up a Xero account
• Link and reconcile bank accounts
• Create and personalise sales invoices
• Create purchase invoices
• View relevant reports (Profit and Loss, Balance Sheet, Aged Debtors and Creditors)
• Use contacts feature

To book a place click here.

Both start up and growing businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in.

This workshop will:

• Provide a structure for a Business Plan
• Review each section of what should be included within the Business Plan
• Understand when and how to use a Business Plan
• To understand cash flow within the business planning process

To book a place click here.

This webinar will simplify all the “tech talk” and show you which types of “Keywords” you should use and when, to really maximise your Search Engine Optimisation efforts.

Everywhere you turn, digital marketers are talking about the importance of keywords and although most of us are aware of the importance that keyword research plays in Search Engine Optimisation, not many of us are aware of how to identify the right keywords that will bring in the right traffic.

There are 9 types of keywords and different types should be used to target different audiences at each stage of the customer journey, in order to reach a broader range of people and increase your chances of securing a customer.

You will leave with an understanding of:

1. The 9 different types of keywords, what they are and when to use them
2. We will look at how to use both paid and free keyword research tools including:

• • Google Ads Keyword Planner
  • Google Trends
  • Google Suggest and Search Engine Results Pages for long tail keywords
  • How to Analyse Local Competitor Websites
  • Questions People Ask
  • Which keywords are more competitive and why
  • Where to put your keywords and how many to use
  • How to write your content based around the keywords you choose
  • How to identify the keywords that your site is already ranking for and how to get quick wins to increase search traffic
  • How to measure your keyword optimisation efforts
  • The cost of keywords should you choose to advertise.

To book a place click here.

Is your business struggling to engage via social media? Many businesses continue to broadcast and not socialise on social media. The obvious answer sounds simple, be social?

Join us for a fun session looking at how social media is meant to be used, learn about social media algorithms and specific tactics that will positively impact your brand’s organic reach and improve engagement,

To book a place click here.

This webinar is the first of a 2-part series aimed at people who are planning to start or have just started a business and need to know the basics of what to do.

This webinar will help you understand:

• The importance of planning for success
• The importance of market research and how to do it
• The main reasons businesses fail and how to avoid them
• What resources you will require
• The basic requirements for setting up e.g registration, insurance, tax & VAT

This webinar will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. Participants will have the opportunity to discuss and plan how they will implement these tools.

To book a place click here.

Find out how to integrate your ecommerce website with Facebook and Instagram to reach more customers and increase sales.

Facebook and Instagram can open up great opportunities for your ecommerce business – increasing reach, engagement and sales. The integration process differs depending on the ecommerce platform, but we will cover:

• How to set up Commerce Manager
• How to manage inventory
• How to track and monitor results
• How to boost sales through effective marketing

This is a “DigitalBoost” event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place click here.

This webinar is the second of a 2-part series. You will leave with an understanding of the skills you need and the actions you need to take to market and manage your business.

This webinar will:

• Provide an introduction to marketing
• Outline the basic elements of creating a marketing plan
• Highlight the key aspects which need to be managed in the business
• Outline the basic elements of how to manage the books

After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

To book a place click here.

This webinar is aimed at individuals who are looking at ensuring they are considering all aspects of how they should be managing the financial aspects of their business on a day to day basis.

Delegates will learn about the key aspects of financially running a business, keeping on top of the day to day activities, developing profit and ensuing they know how to manage their financials. The workshop will also discuss the variety of accounting packages available and if your business should be using them.

The aim of this session is:

• To understand your profit and loss account
• To develop your knowledge of what you should be doing on a day to day basis with the financials of your business
• To consider if the time is right for your business to invest in an accounting package
• To keep your business focussed on how to improve your profitability

To book a place click here.