Events at this location

This webinar will simplify all the ‘tech talk’ and show you which types of ‘Keywords’ you should use and when, to really maximise your Search Engine Optimisation efforts.

Everywhere you turn, digital marketers are talking about the importance of keywords and although most of us are aware of the importance that keyword research plays in Search Engine Optimisation, not many of us are aware of how to identify the right keywords that will bring in the right traffic.

There are 9 types of keywords and different types should be used to target difference audiences at each stage of the customer’s journey. In order to reach a broader range of people and increase your chances of securing a customer.

You will leave with an understanding of:

1. The 9 different types of keywords, what they are and when to use them.
2. We will look at how to use both paid and free keyword research tools including:

• Google Ads Keyword Planner
• Google Trends
• Google Suggest and Search Engine Results Pages for long trail keywords
• How to Analyse Local Competitor Websites
• Questions People Ask

3. Which keywords are more competitive and why.

4. Where to put your keywords and how many to use.

5. How to write your content based around the keywords you choose.

6. How to identify the keywords that your site is already ranking for and how to get quick wins to increase search traffic.

7. How to measure your keyword optimisation efforts.

8. The cost of keywords should you choose to advertise.

To book a place, click here.

This is an introductory workshop aimed at people who are interested in creating a podcast for their business or appearing as guests on other people’s podcasts.

It will give you all the information you need to get started and a slight understanding of what podcasts can do for your business.

Your trainer, Colin Kelly, is a former broadcaster and journalist best known for his work with BBC Scotland and BBC Radio 5 Live. He also produces his own successful podcast and will share with you the secrets of success and the equipment that can help, even if you’re on a very limited budget. We’ll cover the basics such as how to set up and publish a podcast, simple steps that you can take to improve the sound quality and how to use your voice and other techniques to keep your audience engaged. Simple production elements such as basic editing and adding music will be included.

You don’t need to bring anything with you as equipment will be provided on the day.

To book a place, click here.

Many organisations have harassment policies, managing real-life cases can be challenging for people managers. This session will cover legal requirements and practical steps to create a safe workplace.

While most organisations may have policies on workplace harassment, when faced with a real-life issue it can be clear that people managers find this a really challenging area to manage. For people managers having the skills and confidence to deal with a situation quickly and effectively is key in managing cases of harassment at work. In this session we will look at:

• The definition of harassment and identifying when it could happen at work.
• The importance of building an appropriate workplace culture.
• Some interesting real-life cases on harassment.
• The steps line managers must take to tackle harassment.
• The law specifically on sexual harassment.

This session is aimed at people managers and business owners, we will provide you with practical steps you can take in your organisation to help you set the right culture and to deal with harassment should it arise in your workplace.

To book a place, click here.

Crowdfunding has established itself as an important part of the business finance ecosystem.

This webinar provides a thorough introduction to both the principles and practice of crowdfunding including case study examples. The session will explore the returns available in crowdfunding and practical activities necessary to develop and deliver a successful crowdfunding campaign.

To book a place, click here.