Events at this location

Are you running a marketing campaign, or publishing unrelated and sometimes random content?

A cohesive marketing campaign helps drive brand awareness, aids marketing memorability and ultimately drives sales.

During this webinar we will help you:

• Understand the benefits of running a marketing campaign
• Learn how to create a marketing campaign
• Ensure brand and product/service recognition

As well as an appreciation of the benefit of this tactic, versus the use of daily social interaction on social media platforms.

To book a place click here.

This webinar is the first of a 2-part series aimed at people who are planning to start or have just started a business and need to know the basics of what to do.

This webinar will help you understand:

• The importance of planning for success
• The importance of market research and how to do it
• The main reasons businesses fail and how to avoid them
• What resources you will require
• The basic requirements for setting up e.g registration, insurance, tax & VAT

This webinar will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. Participants will have the opportunity to discuss and plan how they will implement these tools.

To book a place click here.

This workshop will teach you simple tips and tricks to get your business talked about by potentially hundreds of people.

Free positive coverage for your business in newspapers and on radio and television can bring a wide range of benefits. This workshop will teach you simple tips and tricks to get your business talked about by potentially hundreds of people.

This workshop is led by broadcaster and journalist Colin Kelly. He will show you how to identify and develop the most interesting stories within your businesses, techniques to give better TV and radio interviews and you’ll understand how to write eye catching press releases. Colin will also share the secrets of his 20 year career in the Scottish media and show you a variety of simple tips and tricks.

To book a place click here.

This 2 hour webinar aims to provide you with an understanding as to why a digital competitor analysis is vital for your own organisation.

This 2 hour webinar aims to provide you with an understanding as to why a digital competitor analysis is vital for your own organisation and how to go about conducting one, using a range of free tools and techniques to truly help you understand how you compare.

In the connected digital world, your competitors are literally one click away. Make no mistake that your customers of the future will click that link, and compare how you shape up.

Understanding your competitors is vital in helping you position your own business. The traditional SWOT analysis has helped form marketing strategies for decades, but to truly stand out in today’s digital market, you need to dig deeper into the digital footprint of your direct and in-direct competitors, knowing where you excel, but also where you fall flat.

From the design of their websites, to how they rank in Google. From the social platforms they invest in, to what they actually say on them. Your competitors’ ratings and reviews impact YOU, and knowing what their customers say about them is an opportunity to improve your own business.

To book a place click here.

This webinar will simplify all the ‘tech talk’ and show you which types of ‘Keywords’ you should use and when, to really maximise your Search Engine Optimisation efforts.

Everywhere you turn, digital marketers are talking about the importance of keywords and although most of us are aware of the importance that keyword research plays in Search Engine Optimisation, not many of us are aware of how to to identify the right keywords that will bring in the right traffic.

There are 9 types of keywords and different types should be used to target different audiences at each stage o the customer journey, in order to reach a broader range of people and increase your chances of securing a customer.

You will leave with an understanding of:

1. The 9 different types of keywords, what they are and when to use them.2.
2. We will look t how to use both paid and free keyword research tools including:

• Google Ads Keyword Planner
• Google Trends
• Google Suggest and Search Engine Results Pages for long tail keywords
• How to Analyse Local Competitor Websites
• Questions People Ask

3. Which keywords are more competitive and why

4. Where to put your keywords and how many to use

5. How to write your content based around the keywords you choose

6. How to identify the keywords that your site is already ranking for and how to get quick wins to increase search traffic

7. How to measure your keyword optimisation efforts

8. The cost of keywords should you choose to advertise.

To book a place click here.

This webinar is the second of a 2-part series. You will leave with an understanding of the skills you need and the actions you need to take to market and manage your business.

This webinar will:

• Provide an introduction to marketing
• Outline the basic elements of creating a marketing plan
• Highlight the key aspects which need to be managed in the business
• Outline the basic elements of how to manage the books

After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

To book a place click here.

How do you know if you are applying the correct tactics and resources to your marketing efforts?

How do you know if you are applying the correct tactics and resources to your marketing efforts?

With social media marketing being directly accessible via the smartphone in your pocket we can talk to our target audience on a daily basis. But, is this the priority marketing tactic to achieve your business goals?

In this webinar we look at a variety of marketing tactics, exploring the purpose of each tactic and its role in achieving common marketing goals, for example, driving sales, building brand awareness and generating customer reviews.

Marketing tactics such as paid advertising, email marketing, blogging, in-person networking and social media will be discussed.

To book a place click here.

Get your laptop and join us for a fantastic practical beginner’s workshop and learn how to design simple but beautiful graphics using Canva the FREE simple online tool.

Get your laptop and join us for a fantastic practical beginner’s workshop and learn how to design simple but beautiful graphics using Canva the FREE simple online tool. These creations can hen be used to market your business – online and off.

Creating stunning images for presentations, your website/blog, email newsletters and any social media channels.

This workshop is not exclusively for online marketing, you will learn to create images for print as well – e.g business cards, flyers, posters or invitations.

At the end of this session, you will be able to edit pictures, design cover photos, collages and create stellar images to market your business both offline and on.

*Please note: Participants must have a laptop to use. This is a hands-on, practical course so some basic computer skills are essential.

To book a place click here.

This webinar is aimed at individuals who are looking at ensuring they are considering all aspects of how they should be managing the financial aspects of their business on a day to day basis.

Delegates will learn about the key aspects of financially running a business, keeping on top of the day to day activities, developing profit and ensuring they know how to manage their financials. The workshop will also discuss the variety of accounting packages available and if your business should be using them.

The aim of this session is:

• To understand your profit and loss account
• To develop your knowledge of what you should be doing on a day to day basis with the financials of your business
• To consider if the time is right for your business to invest in an accounting package
• To keep your business focussed on how to improve your profitability

To book a place click here.

This is an introductory workshop aimed at people who are interested in creating a podcast for their business or appearing as guests on other people’s podcasts.

It will give you al the information you need to get started and a slight understanding of what podcasts can do for your business.

Your trainer, Colin Kelly, is a former broadcaster and journalist best known for his work with BBC Scotland and BBC Radio 5 Live. He also produces his own successful podcast and will share with you the secrets of success and the equipment that can help, even if you’re on a very limited budget. We’ll cover the basics such as how to set up and publish a podcast, simple steps that you can take to improve the sound quality and how to use your voice and other techniques to keep your audience engaged. Simple production elements such as basic editing and adding music will be included.

You don’t need to bring anything with you as equipment will be provided on the day.

To book a place click here.

This webinar will give you 30 uncomplicated, effective steps that you can do yourself for free that will help strengthen your digital presence.

What to expect from this event

• Making sure you understand what you’re doing and why
• Helping you gain control and organise your assets
• Be confident in knowing not only what content you should be producing, but where you should post it to be of most help to your customers and potential customers.

You will leave feeling motivated and with a sense of purpose. Confident that even if you don’t complete all 30 steps you are doing something constructive to help your business during this time.

To book a place click here.

Looking to improve your email marketing or implement it into your business? We’ll take you through the key principles.

Email marketing is one of the most effective ways for small businesses to communicate directly with customers and prospects. Here we will cover:

• Popular email marketing tools
• Common goals for email marketing and examples of best practice
• Practical demonstrations of how to create email templates and set up campaigns on the platform MailChimp

Coaching sessions are “hands on” events, and we encourage participants to be ready to execute the relevant actions during the session in real time with support from our experts.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place click here.

Pricing is the basis of your business, get it right it becomes the best marketing too you can have, get it wrong and your business may face making a loss.

This workshop considers a number of techniques to review pricing, what considerations you need to take to deliver a successful pricing strategy.

As a result of this session, delegates will be able to:

1. Pricing your products or services correctly is the path to profitability
2. Using a range of tools and techniques this course will consider how best to look at the cost of your service or product and how you can then price for success

A 2 hour webinar which will be practical and results-oriented. Working with a set of core presentational slides he core content will be a mix of knowledge delivery, discussion and the presentation of your approach to pricing.

To book a place click here.

Do you use TripAdvisor to your advantage or do you dread when you get a new review? Use this webinar to learn the positives of the site.

With review sites being used by over 80% of travellers to make a buying decision, having a presence on the most used review site, TripAdvisor, is critical to the success of your hospitality business. This webinar covers the key areas of focus for all hospitality professionals who want to get their business recognised on TripAdvisor. Some of the topics this webinar will cover include:

• What is TripAdvisor and what other review sites should you be aware of?
• Why are TripAdvisor reviews important for your business?
• What is the best way to gather and respond to reviews?
• How can TripAdvisor be used to promote your business?

To book a place click here.

This webinar is the first of a 2-part series aimed at people who are planning to start or have just started a business and need to know the basics of what to do.

This webinar will help you understand:

• The importance of planning for success
• The importance of market research and how to do it
• The main reasons businesses fail and how to avoid them
• What resources you will require
• The basic requirements for setting up e.g registration, insurance, tax & VAT

This webinar will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. Participants will have the opportunity to discuss and plan hoe they will implement these tools.

To book a place click here.

This is the webinar for you if you want to learn some ‘quick wins for social media’ to help your business stand out amongst the rest.

You probably already know that social media should be a large part of engaging with your audience and potential new customers. The question is, how does your business adopt a strategy that stands out and is engaging and effective?

Social Media for businesses serves two purposes:

• It engages your audience
• It attracts new business

In this webinar you will explore using free mobile tools, easy to use, that will help your business stand out and serve these two purposes.

Topics covered:

• Making Graphics that pop!
• Design Hacks
• Free Apps to make your life easier

At the end of this workshop you’ll have up-to-date information and tools to help you utilise your social platforms to their fullest potential.

To book a place click here.

This webinar is the second of a 2-part series. You will leave with an understanding of the skills you need and the actions you need to take to market and manage your business.

This webinar will:

• Provide an introduction to marketing
• Outline the basic elements of creating a marketing plan
• Highlight the key aspects which need to be managed in the business
• Outline the basic elements of how to manage the books

After introducing each topic and explaining .the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

To book a place click here.

Wanting to set up a Facebook business page? We will walk you through the key steps and important factors to consider.

We’ll take you through a practical demonstration of the process, including:

• Basic page creation and set-up
• Reviewing core page settings
• A deep dive into Facebook insights
• A review of Facebook groups
• An overview of selling via Facebook

To get the most out of the session, we recommend that you follow along with the coach and create your own Facebook Business page during the session, or at least make a start with the task live during the session.

This is a “DigitalBoost” event which is funded by Digital Scotland and delivered by Business Gateway.

To book a place click here.

This workshop is aimed at new and existing businesses which are looking to use Xero to manage their bookkeeping or would like a refresher on how to use Xero.

Delegates will leave this course with a greater knowledge of what cloud accounting is and how it is beneficial for your business. We will look specifically at the accounting software Xero in detail including how to set up an Xero account, link and reconcile bank accounts, create and personalise sales and purchase invoices, view relevant reports and use contacts feature.

As a result of this session, delegates will be able to:

• Set up an Xero account
• Link and reconcile bank accounts
• Create and personalise sales invoices
• Create purchase invoices
• View relevant reports (Profit and Loss, Balance Sheet, Aged Debtors and Creditors)
• Use contacts feature

To book a place click here.

This webinar will look at how you can increase your chances of ranking in local search results and maps, focussing on optimising your Google my Business page.

This webinar will look at how you can increase your chances of ranking in local search engine results and maps focussing on optimising your Google my Business page.

To book a place click here.