Events at this location

You find tools like Google Analytics 4 (GA4) and Google Search Console overwhelming, confusing, or simply too time consuming to understand. This practical 2-hour session is designed to change that.

During this session, we’ll explore the most useful reports inside GA4 and Google Search Console showing you how to identify where your visitors come from, which pages are attracting attention, how people move through your website, and where potential customers may be dropping off.

You’ll also learn how to use AI tools such as ChatGPT and Gemini to analyse your data, spot patterns, identify quick wins, and turn raw numbers into practical actions you can take immediately.

Finally, we’ll look at how search is changing in 2026. including AI-powered search engines, AI agents, featured results, and what businesses need to do to remain visible as traditional search behaviour evolves.

By the end of this session, you’ll understand:

• Which website metrics actually matter and which can be ignored.
• How to identify opportunities using Google Analytics 4 and Google Search Console.
• The difference between branded and non-branded visibility and why it matters.
• How to uncover pages that could generate more traffic, enquiries or sales.
• How to use AI to analyse your data and prioritise actions.
• What AI search, AI agents, and changing search results mean for your business.
• The practical steps you can take next to improve your digital visibility.

All attendees will receive a collection of AI prompts that can be used with their own website data after the webinar.

To book a place, click here.

Whether you’re completely new to podcasting and unsure whether it’s right for your business, or you’re already podcasting and looking to move things up a gear, here’s your chance to learn!

We will cover:

• Why podcast? What can it do for your business?
• Recommended equipment and technical set up for every budget.
• Case studies and examples of successful podcasts.
• Develop topics and ideas for your podcast.
• Monetise your podcast.
• Plan, record, edit, publish and promote your podcast.
• Access to step by step audio editing tutorial videos.
• Your questions answered.

To book a place, click here.

Crowdfunding has established itself as an important part of the business finance ecosystem.

This webinar provides a through introduction to both the principles and practice of crowdfunding including case study examples. The session will explore the returns available in crowdfunding and practical activities necessary to develop and deliver a successful crowdfunding campaign.

To book a place, click here.

Learn how to speak confidently and authentically on camera to create engaging content for your business.

This practical webinar will help you overcome those barriers and develop a simple, repeatable approach to creating talking-head videos that build trust and showcase your expertise.

You’ll learn how to:

• Speak more naturally and confidently on camera without sounding scripted or robotic.
• Create videos more quickly by using simple structure and planning techniques.
• Build trust with potential customers by sharing your expertise in a clear and authentic way.
• Find an approach that suits your personality, whether that’s using a teleprompter, bullet points or speaking freestyle.
• Create more video content consistently without overthinking every recording.

By the end of the session, you’ll be able to:

• Structure short talking-head videos that keep viewers watching.
• Write simple scripts and prompts that sound natural when spoken aloud.
• Use teleprompter apps effectively and understand when they’re helpful.
• Speak with confidence, authenticity and energy on camera.
• Use practical techniques to manage nerves and self-consciousness.
• Understand current trends such as conversational and informal “yapping” style videos.
• Set up your smartphone, camera positions, lighting and background for a professional look.
• Improve your eye contact, body language and delivery.
• Record videos that are ready for social media, websites and marketing campaigns.

To book a place, click here.

This webinar aims to transform your attitude towards writing and help you create engaging, useful material for your website.

You’ll learn the secrets of persuasive writing, how to make writing more accessible and concise, and common structures to help get started when you’re staring at a blank screen.

Whatever business you’re in, being able to explain what you do in the written form is an essential skill and with our feedback and coaching you’ll get better at it. Whether you consider yourself good at writing or if it’s something you’ve always struggled with, you’ll find yourself both encouraged and challenged by this interactive, engaging session.

To book a place, click here.

Curious to understanding how Pinterest could help you grow your business online? Then this is for you!

A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.

During this session we’ll help you better understand:

• Who is using Pinterest and what are they looking for?
• How to setup your business profile.
• Key features to use within Pinterest.
• Measuring success and engagement.

To book a place, click here.

PR today plays a much broader role in shaping how organisations are perceived by customers, stakeholders and the wider public.

Participants will learn how reputations are formed, the impact of digital channels on public perception, and practical approaches to building, managing and protecting an organisation’s positive reputation online.

Public Relations (PR) is about building, maintaining and protecting an organisation’s reputation. While traditionally associated with media relations and press coverage, PR today plays a much broader role in shaping how organisations are perceived by customers, stakeholders and the wider public.

In a digital world, reputation is increasingly influenced by online reviews, social media, search engines, websites and digital content. This session explores the relationship between PR and reputation management, highlighting why trust, credibility and visibility are critical to organisational success.

To book a place, click here.

This session will also explore forthcoming changes expected later in 2026 and 2027.

This online webinar will provide an overview of the key Employment Law changes that have come into effect under the Employment Rights Act 2025, helping you understand the steps needed to keep your business compliant and legally up to date. The session will also explore forthcoming changes expected later in 2026 and 2027.

To book a place, click here.

Use AI-powered tools to edit clear, polished videos quickly and confidently.

Have you ever filmed a video, made several mistakes, started again a few times, then wondered how you’ll ever find the time to edit it? Descript is designed to make video editing a faster, easier and more accessible. Instead of learning complex editing software, you can edit video by simply editing text.

This practical webinar will show you how to:

• Turn longer recordings into short, engaging videos for LinkedIn, Instagram Reels, TikTok and other social media platforms.
• Quickly remove mistakes, retakes, pauses and filler words without needing advanced editing skills.
• Repurpose webinars, presentations, training sessions and interviews into multiple shorter clips.
• Save time and educe the technical barriers that often stop people creating video content consistently.

Key skills and techniques covered:

• Edit video by editing text – use AI transcription to cut sentences, remove mistakes and tighten your message with simple text edits.
• Improve audio quality with AI – reduce background noise and enhance clarity using Studio Sound.
• Remove filler words and hesitations automatically for smoother, more confident delivery.
• Generate captions and on-screen text instantly to improve accessibility and engagement.
• Create short social media clips using AI-powered highlights, markers and automatic reframing tools.
• Export polished videos ready for your website, social media channels and email campaigns.

To book a place, click here.

This session will introduce you to free and low-cost tools for producing and editing both static and video content, alongside the best free stock image and video platforms to elevate your visuals.

You’ll learn by doing – with live demonstrations, simple frameworks, and guided exercises to help you confidently create an engaging content that supports your goals.

Perfect for beginners and busy professionals, this session will show you how to:

• Generate content ideas that align with your brand and audience.
• Create and edit visuals (both static and video).
• Repurpose and reuse content across different platforms.
• Build confidence in your tone of voice and messaging.

Whether you’re creating content for a business, charity, or personal brand, you’ll leave with practical tools, tips, and a head start on your next piece of content.

To book a place, click here.

This session is ideal for business ready to start advertising on Facebook and Instagram, or for those who have tried and are wondering how to improve and optimise their ads.

If you’ve boosted posts but never quite seen results – or you’re finally ready to start using Meta Ads like a pro – this practical session is for you. This course is aimed at those in business who are ready to step up their ads on Facebook and Instagram. This course is a practical session and will walk you through the essentials of building effective ad campaigns that convert.

We’ll cut through the jargon and show you how to target the right people, write ads that stop the scroll, and generate leads without wasting your budget.

You’ll learn:

• The difference between boosted posts and real Meta Ads.
• How to create and set up a campaign using Meta Ads Manager.
• Tips for writing ad copy and choosing images that get results.
• Building warm ad cold audiences – who to target and why.
• What makes a good lead generation ad (and how to track it).

This session is focused on action. If you’re ready to get started with Meta Ads – or if you’ve dabbed before but want to get serious – we’ll help you build a foundation that gives you a better return on your spend.

To book a place, click here.

Email marketing is one of the most effective channels to engage with your audience. This session will help you create and implement an email marketing strategy using MailChimp.

Customers buy from businesses they know, like, and trust. Email marketing is a powerful and affordable tools in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and best practices that will be explored in this workshop. Whether you’re new to email marketing or looking to optimise your email strategy, this workshop will enable you to:

• Integrate email marketing into your wider marketing strategy and gain insight into your target audience.
• Understand the key stages of an effective marketing strategy.
• Segment your audiences and target and position your offering to them effectively.
• Create value-driven and customer-focused content for email marketing while measuring and testing its effectiveness.
• Identify the most suitable platform and tools for email marketing campaigns, including different psid-for account levels.
• Optimise the different components of a successful email campaign through practical exercises.
• Use reporting and key metrics to ensure your campaigns are successful.
• Be compliant with legal requirements relating to email communications and use best practices for escaping the spam folder.

To book a place, click here.