Events at this location

All businesses need to plan proactive sales activity through prospecting for more sales and polishing up on techniques.

This short session will give you time to think about where and how to find more customers and also cover the basic sales process from the start of the discussion through to asking politely for the order.

What will we cover?

• Sales strategy for the post lockdown era.
• The 5 selling steps – sales ladder.
• How to prospect for more sales – some simple ideas.
• Polishing up your key messages and why customers should buy from you!
• Recognising buying signals, asking for the order.
• Handling objections.

This will give the basics for you to practice and also some real tips and techniques to get you motivated. You will have the opportunity to ask questions.

To book a place, click here.

An effective digital marketing strategy is more vital then ever. Join us to cover the key factors you need to consider when planning and implementing one.

Join us for this session on Digital Marketing Planning looking at how you can take a logical approach to building your strategy and ultimately helping your online content can be found by the people who are most likely to buy your products and services. We will cover:

• Goals and customers.
• Platforms, Brand and Content
• Competitors, Planning and Measurement

To book a place, click here.

This webinar is aimed at individuals who are looking at ensuring they are considering all aspects of how they should be managing the financial aspects of their business on a day to day basis.

Delegates will learn about the key aspects of financially running a business, keeping on top of the day to activities, developing profit and ensuring they know how to manage their financials. The workshop will also discuss the variety of accounting packages available and if your business should be using them.

The aims of this session is:

• To understand your profit and loss account.
• To develop your knowledge of what you should be doing on a day to day basis with the financials of your business.
• To consider if the time is right for your business to invest in an accounting package.
• To keep your business focused on how to improve your profitability.

To book a place, click here.

Can your business go the distance? This workshop covers all the bases to determine if your growth strategy is up to scratch and that you have all you need in place to implement it.

In this workshop we will work on developing a business fitness training plan introducing a unique way to enhance the way you approach growing your business. Using practical methods proven to enhance sportspeople across many disciplines, we will create an all-round strategy.

The components of boxing fitness can be adapted and applied to many other objectives of people who may be trying to reach new heights. Growing your business involves idea generation, validation, strengths, mindfulness, co-ordination. So let’s put our minds through the training process and find out if our business can go the distance!

We will cover:

Round 1: Identifying where your strength comes from, building on that strength to create a strong platform.

Round 2: The desire to grow, understanding what our goals and objectives are, what does growth look like for us?

Round 3: Strong Legs, knowing where our strength comes from, we can work on increasing that strength to use when we really need to.

Round 4: Strong core, as well as our strong legs we need to make sure the core of our business is as strong, keeping it working for us all the time while we make important decisions.

Round 5: Delivering that power punch! Understanding when to make your move and how, working around issues and obstacles that are presented to you.

Round 6: Knockout: Closing the deal, let’s dance around our opponents and celebrate with the knowledge we know as much if not more about how we keep on delivering those knockout punches.

To book a place, click here.

Get fully prepared with this webinar and find out about the key considerations for starting a new business in Scotland.

Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership, or limited company).

We will look at:

• Personal finance planning – how much do you need to earn?
• Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
• Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
• Creating your start-up action plan – an outline.

Attendees will be provided with a PDF copy of the slides and a workbook to complete. We will also signpost you to Business Gateway’s Planning to Start tool which will then direct you to further resources and your local Business Gateway advisor.

To book a place, click here.

If you know the story you want to tell, are keen to embrace video but need to improve your technical and editing skills, this workshop is for you.

Join our workshop to develop your video production and editing skills. During this workshop we will teach you the fundamentals of video editing on your mobile devices and how to:

• Create video content.
• Edit video (focusing on 2 video editing apps including InShot & SPLICE).
• Where to host and how to promote your video.

To book a place, click here.

Elevate your digital marketing strategy with our course on “Building Social Media Campaigns”.

Elevate your digital marketing strategy with our course on “Building Social Media Campaigns”. Designed for both beginners and seasoned advertisers, this course equips you with the tools and techniques needed to craft engaging and impactful social media campaigns. Building upon the fundamentals of ad placement, we delve into the art of audience segmentation, content creation, and campaigns optimisation. Whether you’re looking to amplify your brand presence, drive conversations, or foster customer engagement, our comprehensive curriculum empowers you to harness the full potential of social media marketing. Join us and unlock the secrets to building campaigns that captivate, convert, and conquer.

To book a place, click here.