Discover how AI is transferring search and SEO in 2027. Learn the key changes affecting online visibility, what still works, and how to adapt your strategy for future search trends.

SEO is evolving rapidly as artificial intelligence becomes a central part of people search, discover information and make purchasing decisions. In 2027, businesses are no longer competing solely for visibility in traditional search engine results. They must also consider AI-generated answers, conversational search experiences, AI Overviews, shopping recommendations, multimodal search and the growing number of platforms consumers use throughout their decision-making journey.

This session explores the major ways AI is reshaping SEO and what these changes mean for businesses in practical terms. Participants will learn how search behaviour is shifting from short keyword-based queries to more detailed questions, comparisons, recommendations and conversational interactions. Understanding these changes can help businesses create content that better matches user interest and improves visibility across modern search experiences.

We’ll discuss how AI-driven search is changing traditional SEO metrics. While ranking and traffic remain important, businesses must increasingly focus on brand visibility, mentions, citations, engagement, recommendations and conversations across a broader search ecosystem.

By the end of this session, participants will have practical insights and actionable steps to adapt their SEO strategy and improve online visibility in the AI-driven search landscape of 2027.

To book a place, click here.