Social media algorithms may keep changing, but the principles behind content that gets noticed, watched and shared are surprisingly consistent.

This session is designed to help businesses create smarter, more engaging content without constantly chasing the latest social media trend.

We’ll explore what really influences reach and engagement, why some posts perform while others disappear, and how to create content that works for both the algorithm and the people you actually want to reach.

From attention-grabbing hooks and short-form video to storytelling, search-friendly content and calls to action, you’ll build a practical playbook you can use across Instagram, Facebook, TikTok and LinkedIn.

During this session, you’ll learn how to:

• Understand what social media algorithms are looking for.
• Create stronger hooks that stop the scroll.
• Identify the content formats most likely to generate attention and engagement.
• Turn one idea into multiple pieces of content.
• Use Reels and short-form videos more effectively.
• Create content people will want to save, share and respond to.
• Write captions and calls to action that encourage interaction.
• Balance promotional content with content that builds trust and interest.
• Develop a realistic content plan you can actually maintain.
• Use insights and analytics to understand what’s working = and what to change.

You’ll leave with a clearer content strategy, practical ideas you can start using immediately and your own content playbook for creating social media that works harder for your business.

To book a place, click here.