Email marketing is one of the most effective channels to engage with your audience. This session will help you create and implement an email marketing strategy using MailChimp.

Customers buy from businesses they know, like, and trust. Email marketing is a powerful and affordable tools in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and best practices that will be explored in this workshop. Whether you’re new to email marketing or looking to optimise your email strategy, this workshop will enable you to:

• Integrate email marketing into your wider marketing strategy and gain insight into your target audience.
• Understand the key stages of an effective marketing strategy.
• Segment your audiences and target and position your offering to them effectively.
• Create value-driven and customer-focused content for email marketing while measuring and testing its effectiveness.
• Identify the most suitable platform and tools for email marketing campaigns, including different psid-for account levels.
• Optimise the different components of a successful email campaign through practical exercises.
• Use reporting and key metrics to ensure your campaigns are successful.
• Be compliant with legal requirements relating to email communications and use best practices for escaping the spam folder.

To book a place, click here.