You find tools like Google Analytics 4 (GA4) and Google Search Console overwhelming, confusing, or simply too time consuming to understand. This practical 2-hour session is designed to change that.

During this session, we’ll explore the most useful reports inside GA4 and Google Search Console showing you how to identify where your visitors come from, which pages are attracting attention, how people move through your website, and where potential customers may be dropping off.

You’ll also learn how to use AI tools such as ChatGPT and Gemini to analyse your data, spot patterns, identify quick wins, and turn raw numbers into practical actions you can take immediately.

Finally, we’ll look at how search is changing in 2026. including AI-powered search engines, AI agents, featured results, and what businesses need to do to remain visible as traditional search behaviour evolves.

By the end of this session, you’ll understand:

• Which website metrics actually matter and which can be ignored.
• How to identify opportunities using Google Analytics 4 and Google Search Console.
• The difference between branded and non-branded visibility and why it matters.
• How to uncover pages that could generate more traffic, enquiries or sales.
• How to use AI to analyse your data and prioritise actions.
• What AI search, AI agents, and changing search results mean for your business.
• The practical steps you can take next to improve your digital visibility.

All attendees will receive a collection of AI prompts that can be used with their own website data after the webinar.

To book a place, click here.