Whether you’re promoting a business, managing a campaign, or just starting out in marketing, this session will give you practical knowledge you can put to use straight away.

Don’t feel overwhelmed by jargon, numbers, or complicated tools!

This plain-English, beginner-friendly workshop is designed to help you start measuring the impact of your marketing with confidence. You don’t need to be a data expert or have fancy software – just a desire to understand what’s working, what’s not, and how to make better decisions.

We’ll cover:

• What “Return on Marketing” really means (without the buzzwords).
• Simple ways to track the success of your activity – even on a small budget.
• Common marketing goals and what to measure for each one.
• Easy tools and methods to get started.
• How to make sense of the numbers and apply them to future plans.

Whether you’re promoting a business, managing a campaign, or just starting out in marketing, this session will give you practical knowledge you can put to use straight away – no spreadsheets or stress required.

To book a place, click here.