Events at this location

Harness the power of TikTok for your business and learn practical techniques to create engaging content and grow your audience.

TikTok isn’t just for dance trends and lip-synching videos. It offers a fantastic opportunity to engage with your customers and increase your business’s online reach. In this hands-on workshop, learn how to create bitesize communication on one of the most popular social platforms.

We will cover:

• How to optimise your TikTok account for the best results with video.
• How to discover and leverage the latest trends on TikTok.
• Ideas for creating content that entertains, inspires, or educates your audience, with plenty of examples given.
• How to increase engagement and reach by focusing on structure, duration, titles, and understanding the algorithm.
• The best equipment, apps and workflow to create bitesize vertical videos for TikTok.

Join us for this interactive workshop and leave with practical skills and knowledge to boost your business’s presence on TikTok.

To book a place, click here.

This workshop aims to provide you with an understanding as to why a digital competitor analysis is vital for your own organisation.

This workshop aims to provide you with an understanding as to why a digital competitor analysis is vital for your organisation and how to go about conducting one, using a range of free tools and techniques to truly help you understand how you compare.

In the connected digital world, your competitors are literally one click away. Make no mistake that your customers of the future will click that link, and compare how you shape up.

Understanding your competitors is vital in helping you position your own business. The traditional SWOT analysis has helped form marketing strategies for decades, but to truly stand out in today’s digital market, you need to dig deeper into the digital footprint of your direct and in-direct competitors, knowing where you excel, but also where you fall flat.

From the design of their websites, to how they rank in Google. From the social platforms they invest in, to what they actually say on them. Your competitors’ ratings and reviews impact YOU, and knowing what their customers say about them is an opportunity to improve your own business.

To book a place, click here.

Discover practical strategies for leveraging Facebook to benefit your business, including hands-on exercises and actionable insights.

Master Facebook – the world’s most popular social networking platform – with our hands-on workshop.

In this workshop, you will:

• Learn how to effectively integrate Facebook into your business’s digital marketing strategy.
• Gain a deeper understanding of the Facebook algorithm and create engaging content that maximises reach and impact.
• Analyse stats and data from Facebook to identify your most engaged customers/clients.
• Explore the power of Facebook advertising and other selling options.
• Discover additional business opportunities and tools on Facebook, including an introduction to ‘Business Suite’.

Join us for this interactive workshop and leave with practical skills and knowledge to boost your business’s presence on Facebook.

To book a place, click here.

Can your business go the distance? This workshop covers all the bases to determine if your growth strategy is up to scratch and that you have all you need in place to implement it.

In this workshop we will work on developing a business fitness training plan introducing a unique way to enhance the way you approach growing your business. Using practical methods proven to enhance sportspeople across many disciplines, we will create an all-round strategy.

The components of boxing fitness can be adapted and applied to many other objectives of people who may be trying to reach new heights. Growing your business involves idea generation, validation, strengths, mindfulness, co-ordination. So let’s put our minds through the training process and find out if our business can go the distance!

We will cover:

Round 1: Identifying where your strength comes from, building on that strength to create a strong platform.

Round 2: The desire to grow, understanding what our goals and objectives are, what does growth look like for us?

Round 3: Strong Legs, knowing where our strength comes from, we can work on increasing that strength to use when we really need to.

Round 4: Strong core, as well as our string legs we need to make sure the core of our business is as strong, keeping it working for us all the time while we make important decisions.

Round 5: Delivering that power punch! Understanding when to make your move and how, working around issues and obstacles that are presented to you.

Round 6: Knockout: Closing the deal, let’s dance around our opponents and celebrate with the knowledge we know as much if not more about how we keep on delivering those knockout punches.

To book a place, click here.

In this webinar, we will look at the steps employers can take to support employment, maximise attendance and the importance of having a well-defined absence management strategy with clear roles.

This practical webinar will provide managers and business owners with useful steps they can take in supporting employees and maximising attendance at work. The most recent CIPD Health and Wellbeing survey showed that there has been a significant jump in sickness absence rates in the UK with an average of 3.4% of working time lost per year due to sickness.

In this workshop we will provide practical guidance in managing sickness absence. We will specifically look at:

• How to set up absence monitoring systems.
• What should be in your absence management policy.
• The steps you should take in managing short term sickness absence.
• What is Presenteeism and how to manage it.
• The legal implications of managing absence specifically focusing on building knowledge of Disability Discrimination legislation.

This workshop will be designed to provide practical tools and information that can be used to develop an absence management strategy which can be implemented in any business.

To book a place, click here.

This session is ideal for business ready to start advertising on Facebook and Instagram, or for those who have tried and are wondering how to improve and optimise their ads.

If you’ve boosted posts but never quite seen results – or you’re finally ready to starting using Meta Ads like a pro – this practical session is for you. This course is aimed at those in business who are ready to step up their ads on Facebook and Instagram. This course is a practical session and will walk you through the essentials of building effective ad campaigns that convert.

We’ll cut through the jargon and show you how to target the right people, write ads that stop the scroll, and generate leads without wasting your budget.

You’ll learn:

• The difference between boosted posts and real Meta Ads.
• How to create and set up a campaign using Meta Ads Manager.
• Tips for writing ad copy and choosing images that get results.
• Building warm ad cold audiences – who to target and why.
• What makes a good lead generation ad (and how to track it).

This session is focused on action. If you’re ready to get started with Meta Ads – or if you’ve dabbed before but want to get serious – we’ll help you build a foundation that gives you a better return on your spend.

To book a place, click here.

This workshop is aimed at new and existing businesses which are looking to use Xero to manage their bookkeeping or would like a refresher on how to use Xero.

Delegates will leave this course with a greater knowledge of what cloud accounting is and how it is beneficial for your business. We will look specifically at the accounting software Xero in detail including how to set up a Xero account, link and reconcile bank accounts, create and personalise sales and purchase invoices, view relevant reports and use contacts feature.

As a result of this session, delegates will be able to:

• Set up a Xero account
• Link and reconcile bank accounts
• Create and personalise sales invoices
• Create purchase invoices
• View relevant reports (Profit and Loss, Balance Sheet, Aged Debtors and Creditors)
• Use contacts feature

To book a place, click here.

This workshop will equip you with the networking skills necessary to build effective networks.

This workshop will:

• explain the importance and benefits of effective networking
• discuss the impact of first impressions and body language
• help you describe your business in a consistent and interesting way
• reveal the importance of active listening
• identify networking opportunities
• assist with planning the development and maintenance of regular networking contacts

By the end of the workshop you will have developed a strategy for establishing and maintaining stable business relationships.

To book a place, click here.

Learn how to stand out, connect with purpose, and turn LinkedIn from a passive CV into a powerful networking and marketing tool.

LinkedIn is more than just an online CV – it’s one of the most powerful platforms for building business connections, generating leads, and growing your personal or professional brand. But most small business owners don’t use it to its full potential.

This hands-on session will walk you through how to improve your LinkedIn profile and use the platform more strategically to make real connections with people who matter to your business.

You’ll learn:

• How to optimise your LinkedIn profile so it’s clear, credible, and compelling
• What makes a good first impression on LinkedIn (and what to avoid)
• Ways to grow your network organically – without spamming
• How to engage with the right content and start real conversations
• Tactics for getting found by the people you want to do business with

Whether you’re brand new to LinkedIn or you’ve had a profile for years but felt like you never quite “got it”, this course will help you use the platform with more purpose – and see better results from the time you spend there.

To book a place, click here.

An opportunity for new & existing Ayrshire businesses to meet with Business Gateway & each other over lunch!

Join us for an in-person networking lunch! You’ll hear from our advisers, be surrounded by local business owners and our team will be on hand to offer advice or answer any questions.

Meet, connect, and collaborate with fellow business owners, meet our business advisers, and book a free 1-2-1 surgery session with an adviser, tailored to YOUR business.

Bring your business cards! There will be the opportunity to introduce your business and take part in a 1-minute speed pitch!

There will be a complimentary lunch for you to enjoy as you network.

To book a place, click here.