Events at this location

Learn five actionable tips to optimise your website for AI-driven search results, ensuring better visibility and relevance in the age of intelligent search.

As AI continues to shape how search engines deliver results, optimising your website for AI-driven search is essential for maintaining and growing your online presence. From tools like ChatGPT and Gemini to advanced alogorithms in Google and Bing, search is becoming more intuitive, personalised and conversational.

In this workshop, we’ll explore:

• The evolution of AI in search and its impact on SEO.
• Five essential tips to ensure your website is optimised for AI-driven search results.
• Strategies for creating conversational content that aligns with user queries.
• The importance of structured data, E-E-A-T signals, and topical authority in AI optimisation.

By the end of this session, you’ll have a clear understanding of how to adapt your SEO strategy to meet the demands of AI search and future-prof your website for the next generation of search engines.

Outcome of Attending

Participants will:

1. Understand how AI influences search rankings and results.
2. Learn five practical techniques to optimise websites for AI-driven search.
3. Gain insights into crafting conversational, intent-driven content.
4. Walk away with actionable steps to stay competitive in an AI-dominated search landscape.

To book a place, click here.

A good business reputation is important for potential consumers since it indicates trustworthiness and honesty. Customers are more likely to revisit and recommend you to others.

How to build a positive reputation, particularly if you are at the early stages of your business life. During our workshop we will help you:

• Understand what makes positive reputational content, and how you can build your own positive reputation (for either yourself or your brand).
• Be aware of the necessity and benefits of trusted and reputable online marketing content.
• Receive tips on gathering reviews, and how best to respond to reviews, both positive and negative.

To book a place, click here.

An opportunity for Ayrshire businesses to connect with Business Gateway and other local businesses. Don’t miss this opportunity to celebrate the season and make valuable business connections!

Celebrate the festive season with Business Gateway at our Christmas Networking Event! This is the perfect opportunity to meet and connect with local business owners, entrepreneurs, and professionals over some lunch. Whether you’re looking to expand your network, exchange ideas, or simply enjoy the holiday spirit with like-minded individuals, this event offers a fun and productive way to do so.

There will also be a complimentary lunch for you to enjoy as you network.

To book a place, click here.

Building awareness is a crucial activity and this short session will give you lots to think about and implement. Take a couple of hours out to think about your business and let it grow.

When growing your business and looking for new customers, it is pretty important to tell people that you exist – not just once, but all the time! – easier said than done!

This short session will deliver practical ideas on how to get your message in front of your key target audiences time after time. It focusses on activities that are cost free or cost very little, other than your own time.

What is cored?

• Understanding your different target markets, – what they read, see, listen to;
• Assessing free to use communications options – to keep your name in front of customers;
• Creating the right content messages that encourages action;
• Building brand awareness;
• Bringing together the whole process together into a co-ordinated plan;
• Day to day management of your publicity and brand
• Assessing what works for the next round of success;

Outcome – Lots of ideas to try – to build your reputation and brand value over time.

Russell Ferguson will be the trainer for all the programmes. He has a long experience of helping businesses to improve their potential through marketing and sales activities.

He always tries to tailor information to delegates need so that they leave with valuable ‘take aways’ to implement in their business. Book up now for an enervating session!!

To book a place, click here.