Events at this location

Using distribution partners is a key to expansion and this session examines different ways to access wider geographical locations or sectors, and also provides practical guidance to get started.

Many businesses look to plan future growth outside the local area by working with wholesalers, retailers, agents etc. If you plan to grow in 2026/27, this session looks at ways to access wider geographical locations or sectors, in Scotland, all UK and across the globe.

Content

• Overview of Distribution as a business growth tool.
• Pros and cons of a range of different channel options (wholesalers/resellers/agents/Franchise and licensing/direct/e commerce).
• Sourcing and selecting the right partner.
• Typical pricing and margins required for channel partners in your sector.
• Thinking of channel partners and what they are looking for.
• Win/wins by working alongside different channel partners.
• Promotional support for trade sales activity linked to consumer promotion.
• Creating trade action plans.
• Gearing up for distribution – time and budget resource etc.

This is a very practical session and delegates will have the chance to think about their business situation and come up with some potential solutions to growth.

To book a place, click here.

Did you know a strong LinkedIn headline can increase profile views by 10 times?

This interactive session will give all attendees the opportunity to ask questions as we go along. We’ll cover the processes that will enable your conversations to make money and convert leads.

You will leave with a clear and focused plan of how to spend your time on LinkedIn and what your next steps should be.

(Ideally you should have access to your LinkedIn profile to make an immediate start).

To book a place, click here.

What can I claim? This short course will walk you through a number of the main expenses that are claimable.

What can I claim? This short course will walk you through a number of the main expenses that are claimable.

To book a place, click here.

Learn the ‘Talk to the Tool’ secrets that turn ChatGPT or Gemini into your most senior marketing employee one that analyses your competitors, spots your best SEO opportunities.

Most business owners treat AI like a search engine – they ask it a short question and get a generic, boring answer. But when you learn how to “Prompt,” you’re not just searching; you’re delegating.

We’ll show you how to use Google’s own “Role-Context-Task” framework to get high-quality marketing results in seconds. Whether you need to write product descriptions that sell or blog posts that show up in AI search results, the secret is in how you “talk” to the tool.

In this session, we will cover:

• The 3-Step “Perfect Prompt” Formula: How to give instructions so clear that the AI gets it right the first time.
• Creating Your Brand’s “Voice”: How to train the AI to sound like you, not a robot.
• The “SEO Shortcut”: How to prompt AI to find the questions your customers are asking and write the answers for you.
• Beyond Writing: Using prompts to analyse your competitors and find gaps in your local market.
• AI as a “Thought Partner”: How to brainstorm business ideas and social media plans when you’re stuck.

Participants will:

• Save 5+ Hours a Week: Automate the repetitive writing tasks that clutter your to-do list.
• Build a “Prompt Library”: Walk away with a “cheat sheet” of copy-and-paste instructions tailored for e-commerce and Local shops.
• Improve Content Quality: Stop producing “AI-sounding” text and start creating content that actually connects with customers.
• Master the “Agent” Mindset: Learn to treat AI as an assistant you manage, rather than a tool you struggle with.

To book a place, click here.