january, 2019
28jan9:30 am4:30 pmBusiness Gateway Workshop - Marketing Strategy for Growth
Event Details
If you are planning to grow your business over the next few years, this session will really get you thinking. This is a day out of the office to think
Event Details
If you are planning to grow your business over the next few years, this session will really get you thinking. This is a day out of the office to think about your future.
This workshop will look at good marketing & sales strategies & also come up with some quick wins to start moving you forward.
The content is based on current strategies marketing thinking & also practical knowledge of marketing communications & promotion online & offline. It positions marketing & sales within the business cycle & is ideal for SME’s to focus their business growth.
AM
- Realistic Marketing & sales – How it applies to a small business
- Ps of the marketing & sales mix – How research & insight, Product, Place, Price, Promotion, People, Presence, Process, Planet, Purple cow, Sales all interact
- Key ideas for activity in each of the Ps
- The concept of different target markets – thinking of customer groups into silos
- Research & Insight – understanding customer motivation, competitor activity etc
- Marketing actions plus template – usable after the course
- Quick wins at not cost to improve awareness & sales opportunity – first actions
PM
- Promote & Branding – how to create a brand & build positive awareness
- Creating key messages for different customer groups
- Communication & promotion
- Managing your marketing on a regular basis – resource & budget
- Evaluating the results for the next round of marketing activity
To book a place Click here
Time
(Monday) 9:30 am - 4:30 pm
Location
Business Gateway Office (Irvine)
22 Quarry Road
Organizer
Maureen Deans01563 576987