january, 2019

28jan9:30 am4:30 pmBusiness Gateway Workshop - Marketing Strategy for Growth

Event Details

If you are planning to grow your business over the next few years, this session will really get you thinking. This is a day out of the office to think about your future.

This workshop will look at good marketing & sales strategies & also come up with some quick wins to start moving you forward.

The content is based on current strategies marketing thinking & also practical knowledge of marketing communications & promotion online & offline. It positions marketing & sales within the business cycle & is ideal for SME’s to focus their business growth.


  • Realistic Marketing & sales – How it applies to a small business
  • Ps of the marketing & sales mix – How research & insight, Product, Place, Price, Promotion, People, Presence, Process, Planet, Purple cow, Sales all interact
  • Key ideas for activity in each of the Ps
  • The concept of different target markets – thinking of customer groups into silos
  • Research & Insight – understanding customer motivation, competitor activity etc
  • Marketing actions plus template – usable after the course
  • Quick wins at not cost to improve awareness & sales opportunity – first actions


  • Promote & Branding – how to create a brand & build positive awareness
  • Creating key messages for different customer groups
  • Communication & promotion
  • Managing your marketing on a regular basis – resource & budget
  • Evaluating the results for the next round of marketing activity

To book a place Click here


(Monday) 9:30 am - 4:30 pm


Business Gateway Office (Irvine)

22 Quarry Road


Maureen Deans01563 576987

Business Directory