may, 2018

25may9:30 am12:30 pmBusiness Gateway - How to Run a Successful Exhibition

Event Details

For the smaller business wanting to grow, exhibitions and events are a key way to meet customers and create a brand presence for your business.

This session looks at how to find the exhibition or event that is right for you, create a stand that stands out and trains you the standholder, how to sell your products and services effectively on stand.Statistically, you only have a tenth of a second to stop a customers, so you need to be well prepared for the show.

This programme looks at 4 key areas –

1. planning and build up –

2. pre show publicity –

3. working the stand on the days of the show

4. following up leads.

This is a practical and interactive session which allows you to rehearse your technique – we know this has huge benefit on exhibition days and lets you ‘hit the ground running’ full of confidence.

Key skills rehearsed

How to identify the right show

  • Clarifying objectives
  • Promotional planning – before the show.
  • Stopping visitors – techniques
  • Opening lines
  • Dealing with 2 contacts at same time
  • Qualifying prospects quickly
  • The Sales Ladder
  • Two way communication
  • Listening skills
  • Presenting products well
  • Identifying buying signals
  • Closing the Sale/Appointment


Book Event Here


(Friday) 9:30 am - 12:30 pm


Maureen Deans01563 576987

Business Directory