For the smaller business wanting to grow, exhibitions and events are a key way to meet customers and create a brand presence for your business. This session looks at how to
For the smaller business wanting to grow, exhibitions and events are a key way to meet customers and create a brand presence for your business.
This session looks at how to find the exhibition or event that is right for you, create a stand that stands out and trains you the standholder, how to sell your products and services effectively on stand.Statistically, you only have a tenth of a second to stop a customers, so you need to be well prepared for the show.
This programme looks at 4 key areas –
1. planning and build up –
2. pre show publicity –
3. working the stand on the days of the show
4. following up leads.
This is a practical and interactive session which allows you to rehearse your technique – we know this has huge benefit on exhibition days and lets you ‘hit the ground running’ full of confidence.
Key skills rehearsed
How to identify the right show
- Clarifying objectives
- Promotional planning – before the show.
- Stopping visitors – techniques
- Opening lines
- Dealing with 2 contacts at same time
- Qualifying prospects quickly
- The Sales Ladder
- Two way communication
- Listening skills
- Presenting products well
- Identifying buying signals
- Closing the Sale/Appointment
(Friday) 9:30 am - 12:30 pm
Maureen Deans01563 576987