october, 2018

25oct9:30 am4:30 amBusiness Gateway Event - Marketing for Growth

Event Details

Event details

If you are planning to grow your business over the next few years, this session will really get you thinking.

The topics we shall cover are as follows:

Pat 1 (morning) – Strategic Marketing and Sales

  • Marketing and sales – How it applies to a small business – a realistic view:
  • ‘P’s of the marketing & sales mix – How research and insight, Product, Place Price, Promotion, People, Presence, Process, Planet, Purple cow, Sales all interact:
  • Key ideas for activity in each of the ‘p’s
  • The concept of different target markets – thinking of customer groups into silos:
  • Research and insight – understanding customer motivation, competitor activity etc
  • Marketing action pans template – useable after the course
  • Quick wins at no cost to improve awareness and sales opportunity – first actions
  • Part 2 – (Afternoon) Marketing Communication and how to maximise the effect!
  • Promotion & Branding – how to create a brand and build positive awareness:
  • Creating key messages for different customer groups
  • Communication and promotion (offline and online) – the right formats – how to select and when to use.
  • Managing your marketing on a regular basis – resource and budget
  • Evaluatingthe results for the next round of marketing activity

A light lunch will be served

Book event here


(Thursday) 9:30 am - 4:30 am


Ingram Enterprise Centre - Kilmarnock KA1 1DD

30 John Finnie Street


Maureen Deans01563 576987

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