Event details

If you are planning to grow your business over the next few years, this session will really get you thinking.

The topics we shall cover are as follows:

Pat 1 (morning) – Strategic Marketing and Sales

• Marketing and sales – How it applies to a small business – a realistic view:
• ‘P’s of the marketing & sales mix – How research and insight, Product, Place Price, Promotion, People, Presence, Process, Planet, Purple cow, Sales all interact:
• Key ideas for activity in each of the ‘p’s
• The concept of different target markets – thinking of customer groups into silos:
• Research and insight – understanding customer motivation, competitor activity etc
• Marketing action pans template – useable after the course
• Quick wins at no cost to improve awareness and sales opportunity – first actions
• Part 2 – (Afternoon) Marketing Communication and how to maximise the effect!

• Promotion & Branding – how to create a brand and build positive awareness:
• Creating key messages for different customer groups
• Communication and promotion (offline and online) – the right formats – how to select and when to use.
• Managing your marketing on a regular basis – resource and budget
• Evaluatingthe results for the next round of marketing activity

A light lunch will be served

Book event here