Events by this organizer

A series of 3 webinars designed for people considering or in the process of starting their own business.

Webinar 2 focusses on the logistics of getting started to actually start your business, providing a plethora of information including comparison of different business structure, legal, insurance and tax requirements and support in forecasting and managing your finances. You will come away with a to do list to assist you to prepare for starting your business.

Having researched and planned your new venture in Workshop 1, you will leave this workshop with an understanding of the skills you need and the actions you need to take to market and actually start your business. Ideally participants will have attended Workshop 1.

This half day workshop will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

To book a place click here

These two new video platforms attract huge audiences and are growing fast.

The bitesize format of the apps makes them the perfect place for you to showcase your products, share your expertise and promote your brand values. This webinar will cover everything you need to know about creating short form videos on your smartphone that will build you a following on TikTok or Instagram Reels, and, ultimately, grow your business.

To book a place click here

Launched in 2020, Zero Waste Scotland’s Energy Efficient Business Support Service helps small to medium sized enterprises to save energy, money and carbon.

Independent evaluation has shown that Zero Waste Scotland’s free and impartial support has uncovered over £200 million worth of savings for Scottish organisations – a whopping 24% energy saving per business on average.

In this session we will be joined by Clare, Energy Efficiency Business Advisor of Zero Waste Scotland to explain more about the new Business Support Service.

Clare will explain how you can beat rising energy costs, reduce your carbon footprint and access 0% loans with a cashback grant or up to £20,000 for your business. Gerry will be introducing us to the environmental impact of food waste, the targets we should be setting our businesses and the benefits of reducing our food waste within the hospitality sector.

To book a place click here

A series of 3 webinars designed for people considering or in the process of starting their own business.

Webinar 3 shows you the importance of marketing your business and introduce the basic principles and traditional and digital tools for marketing your business. You will leave with a simple template for developing a marketing plan for your own business.

Having researched and planned your new venture in Workshop 1, you will leave this workshop with an understanding of the skills you need and the actions you need to take to market and manage your business. Ideally participants will have attended the previous webinars.

This workshop will:

• Provide an introduction to marketing
• Outline the basic elements of creating a marketing plan
• Highlight the key aspects which need to be managed in the business
• Outline the basic elements of how to manage the books

This webinar will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

To book a place click here

Enabling your business to be more successful and spot gaps in the market.

Customers needs and wants change over time the potential demand for a product or service that is not being met. By identifying the needs of customers through market research, businesses are able to reduce their level of risk and make business decisions that are more likely to be successful. This webinar will provide you with an overview of the essential processes and tools to undertake market research enabling you to make better decisions for the development of new or improved products and services.

To book a place click here

During this webinar you will be taken through an easy to follow and fun process for personifying your brand using a practical exercise.

During this webinar you will be taken through an easy to follow and fun process for personifying your brand using a practical exercise.

To book a place click here

A series of 3 webinars designed for people considering or in the process of starting their own business.

Webinar 1 looks at the importance of market research in exploring the viability of an idea, validating your assumptions and introducing the business model canvas as a tool for planning for business success. You will come away with a template to complete for your your own business.

You will leave the workshop understanding the skills you need and the actions you need to take to start their business.

This workshop will help you understand:

• The main reasons business fail
• The importance of planning for success
• The importance of market research and how to do it
• What resources you will require
• The basic requirements for setting up e.g registration, insurance, tax & VAT

After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. Participants will have the opportunity to discuss and plan how they will implement these tools.

To book a place click here

A run through of how to best use Microsoft Teams.

This session will give a broad overview of Microsoft Teams, and would not require candidates to have a laptop with them.

1. What is Teams?
2. Getting Started
3. Chat, teams and channels
4. Calls, meetings & conferencing
5. Top Tips & Tricks

To book a place click here

Join us for this session where we share with you the secrets of Shopify – the world’s largest and most popular e-commerce platform. If you have something amazing to sell, sell it online.

Join us for this session where we share with you the secrets of Shopify – the world’s largest and most popular e-commerce platform. If you have something amazing to sell, sell it online and boost your sales with Shopify.

What you’ll need:

• A passion for your products (photos and short descriptions may help too)
• A goal for increasing your sales
• A laptop (optional)

What you won’t need:

• Any prior experience or knowledge in website design or e-commerce (that’s what we’re here for)

Part 1 of the session will tell you all about what e-commerce means for your business and what Shopify actually is. We’ll show you how to use the seller’s dashboard and take you around an example store. This part is very much knowledge based with little practical interaction, it’ll help set the foundations for Part 2 where we’ll start building your store!

This workshop will help you to understand what Shopify is and why it’s a powerful e-commerce platform. Examine an example Shopify store to understand the sections of the Shopify dashboard. Create your own trail Shopify account. Integrate your all-important brand and styling. Create a landing page to show off your featured items. Design and manage your product pages. Configure your shipping settings. Launch your new online shop. Monitor sales and incoming orders, fulfilling and organising the shipping of the products you sell.

To book a place click here

A series of 3 webinars designed for people considering or in the process of starting their own business.

Webinar 2 focusses on the logistics of getting started to actually start your business, providing a plethora of information including comparison of different business structure, legal, insurance and tax requirements and support in forecasting and managing your finances. You will come away with a to do list to assist you to prepare for starting your business.

Having researched and planned your new venture in Workshop 1, you will leave this workshop with an understanding of the skills you need and the actions you need to take to market and actually start your business. Ideally participants will have attended Workshop 1.

This half day workshop will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

To book a place click here

A hands on practical session for people who have already got a Facebook Business page, and wish to optimise it for best performance. We will work you through the actions required.

The aim of this session is to provide a practical demonstration of optimising a Facebook Business page, from reviewing basic settings, through a deep dive into Facebook Insights, a review of Facebook groups and an overview of selling via Facebook.

The intention is that, where possible, you will get the chance to carry out at least some of the tasks involved, during the session.

To book a place click here

This webinar will look at how you can increase your chances of ranking in local search results and maps, focussing on optimising your Google my Business page.

This webinar will look at how you can increase your chances of ranking in local search results and maps, focussing on optimising your Google my Business page.

To book a place click here

Get your laptop and join us for a fantastic practical beginner’s workshop and learn how to design simple but beautiful graphics using Canva the FREE simple online tool.

Get your laptop and join us for a fantastic practical beginner’s workshop and learn how to design simple but beautiful graphics using Canva the FREE simple online tool. These creations can then be used to market your business – online and off.

Creating stunning images for presentations, your website/blog, email newsletters and any social media channels.

This workshop is not exclusively for online marketing, you will learn to create images for print as well – e.g business cards, flyers, posters or invitations.

At the end of this session, you will be able to edit pictures, design cover photos, collages and create stellar images to market your business both offline and on.

*Please note: Participants must have a laptop to use. This is a hands-on, practical course so some basic computer skills are essential.

To book a place click here

A series of 3 webinars designed for people considering or in the process of starting their own business.

Webinar 3 shows you the importance of marketing your business and introduce the basic principles and traditional and digital tools for marketing your business. You will leave with a simple template for developing a marketing plan for your own business.

Having researched and planned your new venture in Workshop 1, you will leave this workshop with an understanding of the skills you need and the actions you need to take to market and manage your business. Ideally participants will have attended the previous webinars.

This workshop will:

• Provide an introduction to marketing
• Outline the basic elements of creating a marketing plan
• Highlight the key aspects which need to be managed in the business
• Outline the basic elements of how to manage the books

This webinar will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

To book a place click here

Build a fully optimised personal LinkedIn profile and a LinkedIn company page for your business, under the guidance of an experienced professional. An easy to follow step-by-step process.

In this session you will build a fully optimised personal LinkedIn profile and a LinkedIn company page for your business. An experienced professional will guide you through an easy to follow step-by-step process so that your LinkedIn presence is ready to start achieving results.

You’ll fill out your profile, make connections and add content that people want to engage with while also getting to grips with analytics, advanced search and LinkedIn’s advertising and premium features.

For best results we ask you to sign up for a LinkedIn account in advance (it’s free and all you need is an email address) but we’ll do everything else on the day.

This session is ideal for complete newcomers to LinkedIn as well as those who have an existing presence but feel uncertain about how to make the most of it.

To book a place click here

As small business owners we want to be “seen to be green” and would like to do more to help the planet but often we don’t know where to start and just don’t have the time to do things differently.

You will leave this webinar with top tips that all businesses can use for adopting more sustainable practices in your business that aren’t just good for the planet but could also work wonders for your brand reputation and your bottom line!

To book a place click here

This workshop focusses on a hugely untapped opportunity for small Scottish businesses – trading on Online Marketplaces.

What to expect from this event:

Trading online to the world is within the reach of any small business and for many it’s easier than they think.

We’ll cover:

• Choosing the right Marketplace – with a specific look at trading on Ebay, Amazon and Etsy
• Understanding Profit Margins and how Marketplace fees affect them
• An overview of the rules and regulations enforced by these platforms
• Selling on a Marketplace and my own website?
• After Sales, Customer Service, and the impact of online reviews!
• Trading internationally – what’s possible?

You’ll leave with a better understanding of how online marketplaces can help you reach your target audience, which marketplace is best for you and your business, and how to get started selling quickly and easily.

To book a place click here

 A series of 3 webinars designed for people considering or in the process of starting their own business.

Webinar 1 looks at the importance of market research in exploring the viability of an idea, validating your assumptions and introducing the business model canvas as a tool for planning for business success. You will come away with a template to complete for your own business.

You will leave the workshop understanding the skills you need and the actions you need to take to start their business.

This workshop will help you understand:

• The main reasons business fail
• The importance of planning for success
• The importance of market research and how to do it
• What resources you will require
• The basic requirements for setting up e.g registration, insurance, tax & VAT

After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. Participants will have the opportunity to discuss and plan how they will implement these tools.

To book a place click here

Using video content in your marketing brings your brand to life. Video content helps build trust in your product or service.

Using video content in your marketing brings your brand to life. Video content helps build trust in your product or service. Furthermore, numerous trusted business sources confirm that using quality video on your website shows a direct link to an increase in product sales.

In this hands-on webinar, we will discuss ways you can use video to grow your business. Content will include:

• The different types of videos used and what is right for you
• Planning your video content
• What makes your video engaging
• An overview of easy to use tools
• Getting started

To book a place click here

Vlogging (Video Blogging) is on the rise as more and more people are choosing to watch through sources such as YouTube & Instagram. Want to learn the basics of how to Vlog? Then this webinar is for you.

They say a picture tells a thousand words. If that’s true then how much more can we be communicating through video? Whether you are a business owner or entrepreneur, there’s no denying that vlogs are on the rise with every demographic. With resources such as smartphones at our fingertips it’s never been easier to engage with your audience through video. In this ‘zoomiar’ you will learn the basics of what a vlog is and how, when and where to use it. We will also touch on the practicalities of how to film and edit your videos for a vlog.

To book a place click here

Cyber Security is now more important than ever, this webinar will help you get on top of what is required to be cyber safe.

With more and more business processes moving into the cloud, we need to be more cautious than ever, defending against hacks, exploits and scams. This practical webinar will look at website security, social media safety, password protection and more.

Aimed at small business owners who want to embrace online opportunities, but who understand the real dangers and their impact in today’s connected world.

To book a place click here

A series of 3 webinars designed for people considering or in the process of starting their own business.

Webinar 2 focusses on the logistics of getting started to actually start your business, providing a plethora of information including comparison of different business structure, legal, insurance and tax requirements and support in forecasting and managing your finances. You will come away with a to do list to assist you to prepare for starting your business.

Having researched and planned your new venture in Workshop 1, you will leave this workshop with an understanding of the skills you need and the actions you need to take to market and actually start your business. Ideally participants will have attended Workshop 1.

This half day workshop will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will have the opportunity to discuss and plan how you will implement these tools.

To book a place click here

This is an introductory workshop aimed at people who are interested in creating a podcast for their business or appearing as guests on other people’s podcasts.

It will give you all the information you need to get started and an understanding of what podcasts can do for your business.

Your trainer, Colin Kelly, is a former broadcaster and journalist best known for his work on BBC Scotland and BBC Radio 5 Live. He also produces his own successful podcast and will share with you the secrets of success and the equipment that can help, even if you’re on a very limited budget. We’ll cover the basics such as how to set up and publish a podcast, simple steps that you can take to improve the sound quality and how to use your voice and other techniques to keep your audience engaged. Simple production elements such as basic editing and adding music will be included.

You don’t need to bring anything with you as equipment will be provided on the day.

To book a place click here

A series of 3 webinars designed for people considering or in the process of starting their own business.

Webinar 3 shows you the importance of marketing your business and introduce the basic principles and traditional and digital tools for marketing your business. You will leave with a simple template for developing a marketing plan for your own business.

Having researched and planned your new venture in Workshop 1, you will leave this workshop with an understanding of the skills you need and the actions you need to take to market and manage your business. Ideally participants will have attended the previous webinars.

This workshop will:

• Provide an introduction to marketing
• Outline the basic elements of creating a marketing plan
• Highlight the key aspects which need to be managed in the business
• Outline the basic elements of how to manage the books

This webinar will be practical and results-oriented. After introducing each topic and explaining the relevance, we will introduce tools that can be applied at that stage. You will then have the opportunity to discuss and plan how you will implement these tools.

To book a place click here