Events at this location

Over 2 practical workshops (bring your laptop!) we will examine how Generative Artificial Intelligence (AI) can help revolutionise the creation of content for your digital marketing and wider day to day.

AI isn’t the future, it’s here now, with free tools and systems that can help businesses and organisations of all shapes and sizes, from private sector Start-ups, to public sector learning institutions. AI changes everything!

We’ll cover:

• What is Artificial Intelligence?
• Current AI tools and systems to use right now (including ChatGPT and MidJourney).
• Automating Digital Content for Blogs, Social Media and PR.
• Using AI for business strategy and customer profiling.
• The pros and cons of AI usage.

Part 1 – Generative AI for Visual Content

We know you’ve heard of Artificial Intelligence, but don’t get caught up in the hype – get real practical advice you can implement today using free (or low cost) AI tools like Canva, MidJourney, Adobe Firefly and D-ID to create amazing graphics and videos to help with marketing and promotion. From logos and webpage mock-ups, to product prototypes and high-resolution photorealistic masterpieces! Creating visual content is easier than ever before, and we’ll show you how in the first of our workshops.

In advance of this session, attendees are encouraged to create free logins at Canva, Adobe Firefly and D-ID.

To book a place, click here.

Over 2 practical workshops (bring your laptop!) we will examine how Generative Artificial Intelligence (AI) can help revolutionise the creation of content for your digital marketing.

Part 2 – Generative AI for Text Content

We’ll explore how to generate text using tools ChatGPT and Google Bard – from social media updates and blogs, to web content, powerpoints and job adverts. Businesses need to write content to help them communicate better and we’ll show you how the AI can help.

Firstly we’ll help you join the dots, and use this AI toolkit to help develop and grow your business. from generating ideas and helping with research, to writing strategic business plans and monthly social media content calendars. From creating basic webpages to becoming a spreadsheet and data expert, AI can help with strategic business requirements or day to day admin activities, and this event will show you how AI is fundamentally changing the business landscape.

In advance of this session, attendees are encouraged to create free logins at ChatGPT – Open AI and Google Bard.

If you want to develop greater awareness of the impact of AI, or you’re involved in marketing and need to create content on a daily basis, then these workshops are for you. We expect a high demand for these sessions, so please book early, and let us know ASAP if you are subsequently unable to attend.

To book a place, click here.